breakfast to the menu (1980s) Adding play areas (late 1980s) Redesign of the kitchens (1990s) Self-service kiosk (2004) Now three separate dining sections Six out of the seven are layout decisions! McDonald’s New Layout Seventh major innovation Redesigning all 30‚000 outlets around the world Three separate dining areas Linger zone with comfortable chairs and Wi-Fi connections Grab and go zone with tall counters
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............................................10 Product development ............................................................................................................10 Target Market.......................................................................................................................11 Product Innovation...............................................................................................................12 Product Lifecycle .....................................
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MORE CHARACTERISTIC OF GOOD BUSINESS research objectives are flexibility. The research may be programmed for one area and then something shows-up. If that “something” is pertinent‚ it should be investigated and included in the research is discovering new things and factors‚ it should not be easily sidetracked but it also should not be inflexible. (7) Help determine how to
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Quiz 02 (Chapter 7-11) Question 1 Marks: 1 Developing a strong position within several segments creates more total sales than ________ marketing across all segments Choose one answer. |a. niche|| |b. target|| |c. individual|| |d. undifferentiated|| |e. differentiated|| Question 2 Marks: 1 In evaluating different market segments‚ a firm should look at three factors: segment size and growth‚ segment structural attractiveness‚ and company objectives and resources. Answer: True False
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Campbell Soup Company (CSC) was a diversified food processor known for its strong brands and product quality. One of its products is produce ready-to-serve soups for customer who is not able to make soup. Formerly‚ Campbell’s products spread all over 3 segments of condensed soups‚ ready-to-serve soups and dry soup‚ and it is considering to expand its product to microwavable soups to make customer more convenient for preparing soup without container. The following figure showed the foundation of CSC
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1.0 Executive Summary 3 1.1 Introduction to the Firm 3 2.0 Product Selection 4 2.1 Product Innovation Charter (PIC) 4 2.2 Phase 1-3: New Product Development Process 5 3.0 Market Analysis 7 4.0 Phase 4: Development 9 4.1 Full Product Protocol Statement 9 4.2 Design and Development 11 4.2.1 Technical Tasks 11 4.2.2 Marketing Tasks 11 4.3 Product and Market Testing 12 4.3.1 Recommendations 13 5.0 Phase 5: Launch
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The development of new markets for the product may be a good strategy if the firm’s core competencies are related more to the specific product than to its experience with a specific market segment. Because the firm is expanding into a new market‚ a market development strategy typically has more risk than a market penetration strategy. A product development strategy may be appropriate if the firm’s strengths are related to its specific customers rather than to the specific product itself. In this situation
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ISM 654 Case - DU Singer Hospital Products Corp. (Adapted from Meredith and Mantel) D.U. Singer Hospital Products Corp. has done sufficient new product development at the research and development level to estimate a high likelihood of technical success for a product of assured commercial success: A long-term antiseptic. Management has instructed Singer’s Antiseptic Division to make a market entry at the earliest possible time; they have requested a complete plan up to the startup of production
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Stephanie do: institute a basic reorganization‚ or re-create the Jack Donally model of strong leadership? Big Shoes to Fill by Michael Beer • Reprint R0605X A larger-than-life CEO left Innostat with larger-than-life problems. The new boss knows the company needs fundamental change‚ but the image of her predecessor hovers. HBR CASE STUDY Big Shoes to Fill COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Michael Beer The memorial
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6. Organisation chart sales team (incl. role‚ responsability‚ …) 8.Budget: input and output Companies spend time and resources in developing a sales budget for the smooth functioning of the sales function. There is a difference between the sales budget which is the turnover and the budget of the sales which is the budget of the sales department. For the sales plan‚ the budget of the sales department is useful to us‚ this budget contains: -Budget of Sales Costs -Promotion Budget -Administrative
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