Marketing group case presentations Group assignment: Each group has to present the case in front of the class with some main tasks as follows: + Summarise the case + Answer questions given for each case + Use powerpoint slides to presents ideas and answers Case for each chapter: No. Case Assigned Group 1 Chapter 2: The Olympics: Branding on a global stage (p. 65) G1 2 Chapter 3 - Xerox: adapting to the turbulent marketing environment (p. 93) G2 3 Chapter 5 - Apple: the keeper
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2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what
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Recommendation New product development strategy In order to increase the sales and make more company profit‚ launching a new product is considered as good ways to the new product development strategy. Based on the Dutch Lady product life cycle‚ it can maintain its loyal customers for those who are always look for the innovated product by using the new product innovation. Dutch Lady Company can launch some products which focus on elderly. They can produce more product like milk‚ it must contain a
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the changing competition trends also require to be catered to thereby requiring an expensive marketing campaign. McGraw had to struggle with multiple issues like poor sales growth within the division’s largest brand‚ comparatively inexperienced new product development department‚ and four division managers encouraging four different investment directions. Each of his four trusted managers had suggested their own solutions and recommendations to the problem but none of their future plans seemed to
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Andrea Torres is the director of new product development at Montreaux Chocolate USA. She is in charge of delivering a comprehensive presentation to the Board of the company regarding her and her team’s research and findings about the purchase of the rights to distribute Monteaux’s European chocolate in the US‚ as a way to increase the company’s market share in pursuit of the upscale market segments. There are three main options she is considering and needs to be able to make recommendation as to
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a business process (which is composed of individual activities) E.g. The product development process involves conceptualization‚ product design‚ pilot testing‚ new product launch in production‚ process debugging‚ etc. All firms have capabilities. However‚ a firm will usually focus on certain capabilities consistent with its strategy. For example‚ a firm pursuing a differentiation strategy would focus on new product development. A firm focusing on a low cost strategy would focus on improving
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Week 7 Case Assignment Read Ch.11 Leadership Case Problem B "The Food Company New-Product Development Group" found on Pgs. 369-370 and answer Questions 1‚ 2 and 3. Question 1: What is your opinion of Gerry’s approach to evaluating the output of the new-product development group? While Gerry seems ready for fresh and new product ideas‚ his approach to evaluating ideas presented by Maria and the new-product development group is harsh and in my opinion put forth as disapproval vice constructive
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The Mission Mission which indicates the purpose and activities of the business‚ for example‚ The following table contrasts hard and soft mission statements. Hard | Soft | What business is/does Primary products/services Key processes & technologies Main customer groups Primary markets/segments Principal channels/outlets | Reason for existence Competitive advantages Unique/distinctive features Important philosophical/social issues Image‚ quality‚ style‚ standards Stakeholder
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emphasizing teamwork‚ reducing new product launch times‚ and managing for the long term. Financial Perspective The first financial objective of Norwalk is to increase its profitability. In order for Norwalk to achieve an increase in its profitability‚ the division should reach out more to key distributors to help them market their products to the public and develop a larger market share. Moreover‚ these key distributors will also help attract consumers to purchase their products‚ which will lead Norwalk
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(skewed female) aged between 24 and 44. Product and Service Positioning Elite experience of coffee consumption with convenience and personal touch. 4Ps Product & Service Starbucks management envisioned a simple beverages business as ‘Experience’. Hence their product concept was much more widened than mere coffee vending. Starbucks has adopted the ‘Live Coffee’ mantra which is to build business around the coffee consumption experience. Hence the product and services offered by Starbucks were more
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