China Hospital Development and Investment Report‚ 2014-2017 Synopsis China hospital industry has been developing quickly in recent years‚ thanks to the market demand stimulus and steady progress in health care reform. The number of Chinese hospitals grew at a CAGR of 6% in 2011-2013‚ higher than 2.26% in 2005-2010. The revenue of China hospital industry jumped at a CAGR of 23.6% in 2011-2013‚ and it is expected to maintain the growth rate of over 20% and hit RMB4.07 trillion in 2017. At the same
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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DISSERTATION ON M EDICAL TOURISM IN INDIA: STRATEGY FOR ITS DEVELOPMENT CRISIL Y OUNG THOUGHT LEADER SERIES ‚ 2004 Submitted By Gowri Shankar Nagarajan‚ G-216‚ IIM-B Hostels‚ Indian Institute of Management-Bangalore‚ Bannerghatta Road‚ Bangalore – 560076 Email: gowris03@iimb.ernet.in Phone: 91-80-31 Word Count: 2508 (Excluding References‚ Appendix‚ Footnotes & Table 1) INDIAN INSTITUTE OF MANAGEMENT BANGALORE CRISIL Young Thought Leader Series‚ 2004 Gowri Shankar Nagarajan
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Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales‚ usage or trial of a product or service. Sales promotions are varied such as sampling‚ couponing‚ contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase
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Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
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product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices)‚ actual (they
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Integrated Marketing Communications. Involved coordinating the various promotional elements and other marketing activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution: what kind of store would product be sold in. Ex: Martha Stewart selling products at Kmart when Macys would better Pricing:
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throughout various cities and urban centers across the country that bear the mark of immigrant visionaries. Atlantic Avenue is no exception to this rule. Located in the center of Brooklyn‚ bordered by the Barclay Center and the East River‚ Atlantic Avenue represents an open-minded community with a history of acceptance and a variety of ethnic backgrounds dating back to the 1800s. Atlantic Avenue’s long history of immigration led to a historically inclusive community in which all individuals and groups
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