A Project Report On “To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”. Submitted in partial fulfillment of the requirements for the degree of “MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan Under Supervision of Mr. Alok Singh Department of Management Studies Jamia Hamdard New Delhi-110062
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LocatingMiddlemen The search for prospective middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market. The company ’s broad policy guidelines should be followed‚ but expect expediency to override policy at times. The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically‚ such lists are built around four subject areas: (1) productivity or
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Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims‚ the company knows how to deploy its strengths with an efficiency that is unmatched in the automotive industry. From research and development to sales and marketing‚ BMW Group is committed to the very highest in quality for all its products and services. The company’s phenomenal success is proof of this strategy’s correctness."BMW Motorcycles provides a robust product line following three
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INVESTIGATING PERFORMANCE OF EQUITY-BASED MUTUAL FUND SCHEMES IN INDIAN SCENARIO Investigating Performance of Equity-based Mutual Fund Schemes in Indian Scenario Sathya Swaroop Debasish1 Abstract In the backdrop of liberalization and private participation in the Indian mutual fund industry‚ the challenge to survive and retain investor confidence has been a prime are of concern for fund managers. For small investors who do not have the time or the expertise to take direct investment decision in
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EU-Russia Relations: Mutual Dependence in a Multipolar World Research Paper in the Lecture “European Foreign Policy” at École de Management Strasbourg Authors: Valentin Fercho‚ Kevin Cross‚ Ovcharova Yana‚ Azat Kamagazynov Content 1. Introduction 3 2. EU-Russia Relations 3 2.1 Determinants of the EU-Russia Relations 3 2.1.1 Political determinants 3 2.1.2 Economic determinants 5 2.2 Implications for future EU-Russia relations and the EU’s Foreign Policy 6 Conclusion 7
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is a part of these financial markets who is selling the insurance as well as the mutual fund. The financial market mainly depend upon the investor who have the power of money to invest into the market in the form of insurance or mutual funds‚ and our objective was to find out investor who can be the future client of the company‚ our project "Synergy of High Net- Worth Individuals (HNI) With their Distribution Channel" ‚which mainly focus on finding out the investment behaviors of the HNI clients
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The Development of Public Relations in Indonesia Introduction The Republic of Indonesia comprises five major islands: Java‚ Kalimantan‚ Sumatera‚ Sulawesi‚ and Papua. Some other islands are Maluku‚ Nusa Tenggara‚ and Bali. There are approximately 17‚000 small islands comprise the Indonesian archipelago that stretches along the Equator extending more than 4‚800 km. With more than 220 million people‚ Indonesia’s population ranks fourth in the world. Although Indonesians live in more than 6
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
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Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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