SUMMER TRAINING REPORT ON “Market Share of Apollo Tyres in Passenger car radial In Varanasi area ” FOR APOLLO TYRES LIMITED. Under the supervision of Under the guidance of: Mr.Shashank Sharma Mr.Bipin Singh District Manager MBA Faculty
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JK Tyre & industries limited‚ New Delhi for providing me with an opportunity to undertake a project work in their esteemed organization. I would also like to thank Mr. Sanjay Arora and Ms. Namita Gulati for her constant guidance. Finally‚ I am deeply indebted to all the faculty members of my institute for their valuable contribution during the academic session. (Yatin Wadhawan) CONTENTS 1. Executive Summary 2. Report On Project Work 2.1 Objectives of project 2.2 Scope of project 3. Company Profile
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http://www.nistads.res.in/indiasnt2008/t4industry/t4ind13.htm Tyre Industry in India Parvathi K. Iyer & Vrajendra Upadhyay Technology generation in the Indian tyre industry has witnessed a fair amount of expertise and versatility to absorb‚ adapt and modify international technology to suit Indian conditions. This is reflected in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a span of four decades. Globalization has led to the linking
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Case Study Alpha Tyre Company Alpha Tyre Company (ALPHA) is engaged in the manufacture and sale of car tyres. Most of ALPHA’s business is conducted primarily through the OE (Original Equipment) route‚ selling to automobile manufacturers such as Maruti‚ Hyundai‚ Tata‚ Honda‚ Toyota and Hindustan Motors. The company has a strong presence in the OE market and it wants to protect its dominance in this space. However‚
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Tyre Recycling : The New Business on the Block Wednesday‚ 31 March 2010 00:00 Nimesh Sharma Opportunities - Manufacturing ------------------------------------------------- Top of Form User Rating: / 174 PoorBest Bottom of Form The number of vehicles hitting the roads is increasing everyday and so is the number of tyres. There is a business opportunity up for grabs and it’s in recycling them. With more than 33 million vehicles added to the Indian roads in last three years‚ can you guess
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Background Tyre Industry In India The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal. MRF followed suit in 1946. Since then‚ the Indian tyre industry has grown rapidly. In the pre-Independence period‚ the tyre manufacturers were mainly foreign companies. Raw material in the form of natural rubber was easily available and labour was cheap. Sometime in 1956‚ based on the recommendations of the Tariff Commission‚
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Apollo Tyres Ltd is the leading tyre manufacturing company in India. They are engaged in manufacturing automobile tyres and tubes. They are having their manufacturing facilities at Trichur in Kerala and Vadodara in Gujarat. They are the first Indian tyre company to launch exclusive branded outlets for truck tyres and also the first Indian company to introduce radial tyres for the farm category. The company was incorporated on September 28‚ 1972. They started their production in the year 1977 at Perambra
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multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nike’s logo which is quite distinctive and the slogan “Just Do It” which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion. However Nike always has to adopt a favourable market coverage strategy for its products. Marketing is an important function that plays a vital role in the running of a business
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CAR TYRES | AN Industry Overview | This project looks at the Car Tyre industry in India and how the Distribution channel helps this industry to grow and serve the needs of the End consumer. | PROJECT DONE BY:VIKRAM FALOR : DM14157RAMYAA RAMESH : DM14266AMIT SHUKLA : DM14104 | Introduction:- The Indian Tyre Industry is a critical part of the Auto Sector and there is a huge interdependent on those of the Automobile players. The Indian tyre industry accounts for approximately 5.0% of the
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Indian Tyre Industry to grow at 9-10% in next 5 yrs The Indian Tyre Industry produced 73.6 million units of tyres (1.1 million tons) garnering Rs 190 billion in FY`07. MRF was the market leader (22% market share) followed closely by Apollo Tyres (21%). The other major players were JK Tyres & Industries (18%) and CEAT (13%). The industry tonnage production registered a 5 year CAGR of 9.69% between FY 02-07. Truck & bus tyre category (accounting for 57% of the tonnage production) recorded a 5
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