THEORETICAL BACKGROUND Uses and Gratifications Theory The purpose of this current study is to apply the principles of Uses and Gratification to see how Emerging Adulthood deal with their gratification. A core assumption of uses and gratifications studies is that audience members are active and goal-oriented in their selection of media use behaviors (Baran & Davis‚ 2014). This active audience is free to interact with the media and interpret messages received based on their need and motivation. Members
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objective of the government’s Updated Drug Strategy 2002 is ‘preventing today ’s young people from becoming tomorrow ’s problem drug users’ (Home Office‚ 2002‚ p. 7). The strategy emphasises the harm drugs can cause to society and stresses young people ‘need good quality drug education‚ information and advice’ (p. 3). In January 2007 Barnfield Borough Council in North London commissioned the present study as part of its ongoing initiative to improve the standard of drugs education provided to local secondary
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The Deviant Nature of Obesity Sociology 277 Jill Prunty Obesity has become increasingly more prominent in American society. The Unites States has even been termed an overweight nation. Some twenty to thirty percent of American adults are now considered obese (Hwang 1999 and Hirsch et al 1997). With this in mind‚ Americans constantly look around themselves determining their weight status as well as that of those around them. While some Americans do fit
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There are some groups in society who are more likely to be labelled deviant. (a) What is meant by the term deviant ? [2] (b) Describe two groups in society who are likely to be labelled as deviant. [4] (c) Explain why some groups in society are more likely to have the power to label others as deviant. [6] (d) Once a group has been labelled deviant‚ what are the likely consequences for them? [8] Official crime statistics can be misleading and open to interpretation. One reason for this is the
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Identify elements of deviant and abnormal behavior. “Deviant behavior is defined as human activity that violates social norms‚ (pg. 5 Schmalleger).” A number of crimes can be classified as deviant. Some people who commit deviant crimes may not see their crimes as being deviant like others would. Certain individuals consider the way others dress as being deviant if it’s not within social norms. Deviant behavior is not accepted by the general public and is seen as abnormal behavior compared to the
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Whereas in modern times we use massive amount of propaganda to show the horrors of having a teen pregnancy‚ and use the faces of actual teens to show the true misery of the situation rather than supporting them. Essentially branding them as twits and saying‚ ¨Do you really want to live like this idiot and ruin your life
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The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage‚ exposure‚ and effects. However‚ while the uses and gratifications approach has been applied regularly to traditional media‚ research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well
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PSY215: DRUGS AND DEPENDENCY ESSAY ONE WHY DO PEOPLE USE DRUGS? LACHLAN SLOAN 30790798 Throughout history‚ people have used different kinds of drugs to alter the way they feel or experience consciousness. Ritualistic use of drugs has been commonly practiced by various cultures such as the mushroom induced trance state utilised by Native American Indians to commune with the Great Spirit. Pacific Islanders drink Kava as a means of connecting with the supernatural‚ healing illness
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people feel that our society is moving toward regarding cigarette smoking as deviant. Before determining whether it is true or not‚ there is a need to define what is deviant. According to the Oxford dictionary (2008)‚ deviant means “different from what most people consider to be normal and acceptable” (p. 547). What does it mean? To tell what is deviant and how to determine if an act is deviant‚ different scholars would use different approaches‚ for example: biological‚ psychological‚ and sociological
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A deviant act is what sociology defines as an act or behavior that violates social norms and expectations. Contrary to popular belief‚ a deviant act does not just refer to criminal acts‚ like committing a robbery or murdering a person‚ it can also refer to things that go against societal norms like cheating on a test or dying your hair an unnatural color. One deviant act that I clearly remember was back when I was a freshman in high school and one of my friends told me that she was satanic. Many
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