MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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Submitted by Umesh Kumar Proposed Title Merchant Opportunities for power plants in India Abstract The concept was merchant power plant was introduced in India in 2003. With an existing huge demand supply gap of electricity in India‚ MPPs are considered to be panacea in the long run. Though the government has targeted capacity addition of 88‚000 MW in the 12th FYP it seems faltering purely basis the trend of delays observed in project commissioning and the after effects of economic slowdown
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Case study marketing ‘Yet another poor year’ reflected the senior executive of Mephisto Products.’ P r o f i t s d o w n b y 1 5 p e r c e nt ‚ s a l e s a nd t u r no v e r s t a t i c i n a m a r k e t w h i c h w a s recko ned to be growing at a rate of some 20 per cent per annum. It can’t go on.’ These were the thoughts of Jim Bullins‚ and he contended that the company would-be out of business if the next year turned out to be as bad. Jim Bullins had been senior executive at Mephisto for the
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Segments Segments marketing: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments‚ the marketers task is to identity them and decide which one (s) to target. Niche Marketing: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identity niches by dividing a segments into sub segments. Local Marketing: Target marketing is leading to marketing programs tailored to
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From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict‚ which occurs between different levels of the same channel‚ is more common than ________ conflict‚ which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual
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Singapore. This project analyses the behavioral characteristics of the consumers in watch market and describe how this factor will influence their choice of our CASIO watch in part A. In the part B‚ how the CASIO use product and promotions in the marketing mix to market new product. CASIO watch is one of three largest Japanese brands. The multi-functions of CASIO watches have been well-known in the world for many years. Its representative of active youth fashion and
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Equal Opportunity is a Good Thing In the widest sense‚ gender individuality refers to each person’s own sense of being male or female. Although there are cultural‚ psychological and social characteristics associated with a person’s gender identity‚ I have seen how both men and women – from different cultures - took part in the shaping of our nation’s naval forces‚ the society I belong. Even though we have isolated incidents of sexual harassment and racial discrimination‚ it is very clear that the
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What challenges and opportunities do the key changes in demographic diversity in the labour market over the last fifty years provide organisations with? What broad approaches and strategies can organisations apply to minimise the challenges and maximise the opportunities? Name：WENLU YANG Tutor： AGENIESZKA Course：Managing Equality and Diversity Pin number：P12008122 Date：6th 1.0 Introduction 1 The last fifty years has witnessed significant changes in demographic diversity in the labour
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by the Federal Government hence‚ the Introduction To meet the targets set out in the programme Vision 20:2020; the Federal need for private investment. Government of Nigeria has set a generating Generation The National Council on Privatisation (NCP) target of 40‚000 MW. Moreover‚ to reach this and the Bureau of Public Enterprise (BPE) on relatively require behalf of the Federal Government have investments in power generating capacity placed
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The new AfricA EmErging opportunitiEs for businEss and africa report sponsor: The new AfricA EmErging opportunitiEs for businEss and africa FOREWORD EmErging opportunitiEs for businEss and africa The new AfricA The world is waking up to a new africa. The predominant theme in the emerging narrative is no longer war‚ famine and disease but rather strong economic performance. The resources industry has played an important role in this shift but economic diversification is coming
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