Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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Topology Diagram Topology Name Logical Characteristics Physical Characteristics Star Data passes through the hub to reach other devices on the network. Several devices having its own cable that connects to a central hub‚ or sometimes a switch‚ or even a Multi-station Access Unit (MAU). Data passes through the hub to reach other devices on the network. Ring Information is passed from one computer to another in either clock-wise direction or counter clock-wise direction and
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An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
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Phone-In Reservations IF YOU ARE EXTREMLY BUSY: I am helping a guest right now‚ but your call is very IMPORTANT to me. Rather than to RUSH or leave you on hold‚ may I PLEASE call you back in the next 15 minutes? QUALIFICATION PROCESS Thank you for calling the HOTEL NAME‚ where we GURANTEE OUR SERVICE‚ my name is ____________ may I have your name please. (Write down the guest name) Thank you __________ (first name)‚ what excellent service can I offer you today. Sure‚ let me do
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1. Indian Airlines Corporation vs Sm. Madhuri Chowdhuri And Ors. on 27 May‚ 1964 The suit arose out of an unfortunate and tragic air crash at Nagpur when a Dakota air plane VT-CHF crashed soon after it started flying from Nagpur to Madras. All the passengers and the crew were killed and the only person who escaped with severe injuries and burns was the Pilot‚ Desmond Arthur James Cartner. This accident took place on the 12th December‚ 1953 at about 3-25 a.m. In that Aircraft travelled one Sunil
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Component Diagram Notations The component diagram’s main purpose is to show the structural relationships between the components of a system. In addition‚ component diagrams are useful communication tools for various groups. In creating a component diagram‚ there are different notations that can be used to show the different relationship of each component within the system. The component diagram notation set now makes it one of the easiest UML diagrams to draw: * COMPONENT A component can
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North America for Euro-Air. Euro-Air‚ a major European-based commercial airline‚ operated daily service to its European hub from fourteen cities in North America and onward service to more than 300 locations in 90 countries around the world. The fax letter (see Exhibit 1) suggested that Euro-Air had recently caused a lot of problems for at least one of its passengers. Passenger complaint letters were not unusual at any airline. What was unusual about this letter was the litany of problems described
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Southwest Airlines - Company Motivation Profile Sam George Daher‚ BUS 6351 Business and Society Professor Fernando Garza Wednesday‚ May 2nd‚ 2006 Abstract Southwest Airlines is one of the most desired employers. The company ’s unique corporate culture has been established since Southwest Airlines first started. In addition‚ Southwest Airline ’s mission statement‚ organizational structure‚ and decision-making strategies are also important to Southwest ’s culture. Southwest Airline uses many
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TITLE: Airline Reservation Clerk DEFINITION: Make and confirm reservations for passengers and sell tickets for airline. May check baggage and direct passengers to designated concourse. TASKS: 1. Arranges reservations and routing for passengers at request of Ticket Agent. 2. Assigns specified space to customers and maintains computerized inventory of passenger space available. 3. Determines whether space is available on travel dates requested by customer. 4. Checks baggage and
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Systemic Poverty in Reservation Life Let’s imagine for a second‚ you come from a low income family in an impoverished neighborhood‚ and due to these circumstances you attend an under resourced school. Crowded classrooms‚ underpaid teachers‚ with students hungry for anything but knowledge. You attend this school and receive a less than stellar education‚ and because of this you can’t get into college‚ and without college you can’t hold a steady‚ high income job. So then you’re back to square one‚
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