Important Celebrity Attributes While selecting a celebrity as endorser‚ the company has to decide the promotional objective of the brand and how far the celebrity image matches with it. The selection is in fact a collaboration‚ from which both the company and the celebrity gains. \ The most important attribute for a celebrity endorser is the trustworthiness. The target audience must trust that a celebrity carries a particular image and it must match with the product. \ The second attribute in order
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Abstract This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan‚ brand and advisor / Seller before purchase of any plan‚ moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project. Besides this whether the
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Retail Industry overcoming the challenges? A- 1.) Tie –ups with Professional Institutes to overcome the Problem of trained manpower Retail Houses like Reliance Retail and Future group are most likely to ink a strategic partnership with NIFT. The partnership will provide Reliance Retail with trained pool of professionals‚ latest designs and access to NIFT research base.The MoU will be signed up by December 2006. The partnership will include industry sabbatical for NIFT faculty and scholarship
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CHAPTER-1 INTRODUCTION * What is Insurance? * Insurance Act‚1938 * Types Of Insurance * How Insurance Works? * Life Insurance Business * Role of Insurance in Economic Development * Indian Insurance Industry: New Avenues for Growth 2012 * Research methodology WHAT IS INSURANCE? The business of insurance is related to the protection of the economic values of assets. Every asset has a value. The asset would have been created through the efforts of the owner
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EMOTIONAL INTELLIGENCE AND CONFLICT MANAGEMENT Prepared by FT B3 Group 3 Atul Gupta (08FT-137) Gaurav Khanna (08FT-145) Mahesh Kakani (08FT-153) Malay Shah (08FT-154) Mudita Jain (08FT-158) Pradeep Hari (08FT-162) Contents Introduction 3 Methodology 11 Data Analysis 20 Limitations 24 Appendix 25 Reference 28 Introduction Emotional Intelligence Emotional Intelligence (EI) is the mental
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A CONTEMPORARY ISSUE ON FOOD RETAILING SUBMITTED BY Harshil Dodiya GUIDED BY Dr. Jay Badiyani SUBMITTED TO DEPARTMENT OF BUSINESS ADMINISTRATION FACULTY OF MANAGEMENT‚ BHAVNAGAR UNIVERSITY BHAVNAGAR DEPARTMENT OF BUSINESS ADMINISTRATION‚ FACULTY OF MANAGEMENT‚ BHAVNAGAR UNIVERCITY‚ BHAVNAGAR CERTIFICATE This is to certify that Mr. Harshil V. DOdiya student of Department of Business Administration‚ Bhavnagar Univercity‚ Bhavnagar has submitted his Contemporary issue
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Toy Industry : Present and the Future 2010 TOYS INDUSTRY & FUTURE OUTLOOK A REPORT The r eport details the specifics of the global toy industry and the Indian perspective. The study also studies the trends‚ futur e growth patterns and challenges for the industry. For objectivity‚ and assessing consumer and market sentiments‚ two case analyses have also been presented from various major stores in Mumbai. Submitted to: Prof. Pramod Shetty Date: 23rd August 2010 1 KJ Somaiya Institute of
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3G Definition of 3G: 3G is the third generation of wireless technologies. It comes with enhancements over previous wireless technologies‚ like high-speed transmission‚ advanced multimedia access and global roaming. 3G is mostly used with mobile phones and handsets as a means to connect the phone to the Internet or other IP networks in order to make voice and video calls‚ to download and upload data and to surf the net. How is 3G Better? 3G has the following enhancements over 2.5G and previous
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Birla plots a growth story amid slowdown Kumar Mangalam Birla’s business has grown steadily in the downturn because of the scale and capacity he has built in the last five years With the recent announcement to acquire Jaypee Cement’s 4.8 million-tonne cement plant in Gujarat‚ Aditya Birla Group’s soft-spoken promoter and chairman‚ Kumar Mangalam Birla‚ has taken UltraTech Cement within striking distance of its nearest competitor to grab the top slot in the cement sector. After the deal‚ UltraTech
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3. Among the different types of leadership styles‚ which style would be suitable to a democratic country like India to become superpower in business? Justify your answer. LEADERSHIP "The only definition of a leader is someone who has followers." To gain followers requires influence but doesn’t exclude the lack of integrity in achieving this. Indeed‚ it can be argued that several of the world’s greatest leaders have lacked integrity and have adopted values that would not be shared by many
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