Page & Title Page American International University-Bangladesh (AIUB) REPORT ON “Logistic System of DHL” Submitted to: Dr. Ehsanul Huda Chowdhury Course Instructor Course: Marketing Research Section: A BBA Program Submitted By: “Foysal Ahmed” “ID 08-12089-3” “Marketing” Date of Submission: 26-12‚2011 MARKETING RESEARCH REPORT ON “Logistic System of DHL” Letter of transmittal December 26‚ 2011
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The case in DHL gives the situation faced by DHL Worldwide Express (India)‚ a division of Airfreight Ltd‚ which is a company engaged in different activities connected with transportation of cargo (both domestic and international)‚ domestic surface transport‚ logistics and express operations. It also has two subsidiaries‚ one a travel agency and another engaged in money transfer operations. Shipping is also under a subsidiary. The DHL division has an alliance with DHL Worldwide Express‚ the worldwide
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CASE STUDY ON DHL CUSTOMER SATISFACTION The business issue DHL India‚ had seen a rapid growth in customer contact by email‚ with more and more of their customers now preferring to contact them by email rather than by phone. The 68-strong customer service team handles around 30‚000 customer requests per month. Unn Strand‚ Head of Customer Service at DHL India‚ wanted to ensure that they could maintain consistently high standards of service to customers contacting them both by email and by
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Assignment on Marketing Activities of DHL Introduction The world is standing at the threshold of a new millennium. We expect it to be full of successes‚ discoveries‚ developments and happiness and this will be possible due to globalization‚ technological advancements (changes) and the dramatic economic changes. Whenever we talk about economy‚ we mean financial performance of a country‚ company or a firm. So in this case the most used and the important term is technology. The term technology
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Porter’s Five Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Porter’s Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry (advantage). Michael Porter’s Five Forces: New Entrants Suppliers Industry competitors and extent of rivalry & advantage Buyers
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DHL SWOT Analysis SWOT analysis is an instrument for auditing an association and its atmosphere . It is the initial step of planning and assists marketers to focus on vital matters . SWOT stands for strengths ‚ weaknesses ‚ opportunities ‚ and threats . Strengths and weaknesses are internal aspects while opportunities and threats are external aspects . A SWOT analysis is the procedure a business entity goes through in an attempt to recognize key regions for business opportunities . Focusing
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Porter’s 5 Forces Jasmine Tomczak - 1152995 Porter’s 5 Forces Re: Fast Food Industry Commerce 4PA3 - C03 Jasmine Tomczak - 1152995 September 25‚ 2014 Porter’s 5 Forces Jasmine Tomczak - 1152995 The fast food industry is one which affects many lives in Canada. The following is a Porter’s 5 Force’s analysis that will determine how attractive this industry is as a whole. To determine the threat of new entrants‚ one must first consider the barriers to entry. Firstly‚ the start-up costs associated
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DHL Case 1. Using the EVC framework (i.e.‚ differentiation value)‚ what opportunities exist for price customization at DHL? (In other words‚ where is there value that is not priced out?). Based on the differentiation value‚ the following price customization opportunities exist for DHL. - DHL can charge a premium for its extensive network span and coverage in remote areas that they serve‚ which are not serviced by their competitors‚ like Africa. - Differentiation premium could be charged on
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3 Goal and Planning P.4 Structure P.4-5 Employee Recruitment P.6 Training P.7 Evaluating employees – Appraisal P.8 Human Resources Management P.10-12 Communication P.13 Conclusion P.14-15 References P.16 Background DHL Hong Kong DHL Express was the first international air expresses company to operate in Hong Kong. With DHL’s experience in local and regional markets‚ DHL strive to deliver the highest level of services and solutions. In 2000‚ DHL ’s Central Asia Hub at the Hong Kong International
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Contents Executive Summary:- Three Entrepreneurs Adrian Dalse‚ Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport‚ air freight‚ ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with full dedication to provide speed
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