Porter generic strategies Michael Porter described three types of strategy to achieve/maintain competitive advantage in his 1980 work Competitive strategy: techniques for analysing industries and competitors. (CS:TAIC) These generic strategies are based on two dimensions: market scope + core competency with two competencies being the most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in
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Threat of New Entrants is low The airline industry is so saturated that there is hardly space for a newcomer even to squeeze its way in. The main concern for this is the cost of entry. The airline industry is one of the most expensive industries‚ due to the cost of buying and leasing aircrafts‚ safety and security measures‚ customer service and manpower. Another major barrier to entry is the brand name of existing airlines and it is really difficult to lure customers out of their existing brands
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Rivalry among Existing Firms Rivalry exist in the airline indsutry is intense as there are several airlines operating on the same destinations around the world. They aggressively compete with each other through offering diffreent services‚ cut-fares‚ frequent flyer membership privilegesand other benefits competing to grab more custoemrs than other competitors Air New Zealand and jet start are two major domestic air transport providers in New Zealand. Although they are the two competitors in the
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J.K. Rowling: Harry Potter and the Philosopher’s Stone How has J.K. Rowling taken the elements of the traditional school story and adapted them so as to create a work of popular modern appeal? The typical school story is “Tom Brown’s Schooldays” by Thomas Hughes‚ which was published in 1857. The novel is set in a real life boarding school‚ Rugby‚ and the headmaster is a real historical figure‚ Dr. Thomas Arnold‚ who is famous for introducing the concept of “muscular Christianity”. The hero
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sacrificing her beliefs for a communist principle‚ Katherine Anne Porter stated her position very clearly. In “To Dr. William Ross” she states her strong beliefs against any form of totalitarian government or ideas because of the the way she was raised‚ the lack of freedom‚ and her love for her country. “This is the first time i’ve encountered this dangerous nonsense‚ but I have known from the beginning what my answer must be.” Katherine Porter is opposed to the idea of communism by the principals brought
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Running head: ANALYSES FOR KRAFT FOODS Porter’s 5 forces and PEST analyses of Kraft Foods. MGT 599 Module 2 SLP ABSTRACT This paper will show the various analyses of Porter’s 5 Forces upon Kraft Foods as well as a PEST analysis of external factors influencing the company. Porter’s 5 Forces are industry environments: 1. The threat of new entrants to the foods industry (low) Online grocery shopping is proving to be a formidable threat. (Food Retailing Industry
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All-Time High Among Americans: Study: by Tom Porter speaks about how many individuals are affected by mental illnesses and facts about mental illnesses that occur. This paper will consist of how and why mental illness is occurring so frequently in America‚ how this applies to management‚
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all the professional that are interested in business and strategy. Home Business Toolkits T h ur s day‚ June 30‚ 2011 Labels Use of Porter’s (1985) Value Chain Framework Checklists (2) Use of Porter’s (1985) Value Chain Framework Porter’s model of value chain is one of the best known and widely applied models of a company’s valuecreation processes (Sanchez and Heene‚ 2004). According to Porter: “Competitive advantage cannot be understood by looking at a firm as a whole. It stems from the many discrete activities a firm
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• The Porter Generic Strategy framework enables an organisation to check the logic of its current competitive strategy and if necessary- the organisation can look for a new strategy • COMPETITIVE ADVANTAGE- the ability for a company to add more value for its customers than its rivals (therefore hold a position of relative advantage)….. The key drivers of competitive advantage are cost leadership and differentiation product • COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve
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environment. – Five Forces model‚ micro/industry environment. How does the organisation gain value? – Resource audit‚ tangible & intangible. – Value Chain and Value System analysis. Assess the balance in the corporate portfolio‚ BCG matrix. How should I compete? Porter’s generic strategies: low cost‚ differentiation‚ specialization. What are my strategic movements? Mergers/Acquisitions‚ etc. 3 Mission - Vision - Values PEST analysis Competitive Forces P.C. Industry Attractiveness S C.C. S.P. B
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