Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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This article is written by Pankaj Ghemawat‚ an Indian-American economist‚ global professor of management and strategy‚ speaker and a lead author of the DHL Global Connectedness Index. He is known for his work in the study of globalization. He has contradicted the Tom Friedman saying that the world isn’t nearly as flat as he said. The article is regarding globalization or semi globalization. According the article‚ the first argument is that there is more investment in the world now than the early
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of many services that help the student cope in their school life particularly in College life which is the transition of puberty and adolescence. Students find it hard during college to express themselves and make important decisions regarding their career. So the Guidance and Counseling Office will enable them to make wise decision by offering them Guidance Services essential functions. In UPH-DJGTMU‚ the Guidance and Counseling Office is using manual system‚ that’s why their services is not that
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Sikhism is one of the most ancient religions of India and the believers of this religion are called Sikhs that means disciples. The founder of Sikhism was Guru Nanak. Sikhism stands for casteless society and preaches thahe Holy Book Of Sikhism is Guru Granth Sahib Guru Gobind Singh declared before his departure to the heavenly abode that this Holy Granth would be the spiritual guide for Sikhs. Guru Gobind Singh made Khalsa (Sikh common wealth)‚ a full-fledged nation and taught them to perform
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Topic Review Question Topic 6: Designing Quality Service 1. Explain the reason why quality techniques in the service industry are less mature than quality techniques for manufactured products. Give your opinion‚ what can be done to bring quality techniques for the services industry up to a higher level? As discussed in Question 3‚ product quality has been in existence far longer than service quality. Tools such as SERVUAL and gap analysis are being pressed into use. Concepts like the interrelationships
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United Parcel Service Background History: Founded in Seattle‚ Washington in 1907 by Jim Casey and Claude Ryan. Products/Services: Courier Express Services‚ Freight Forwarding Services & Logistics Services. Turnover: US$54.10 billion (2012) Pre-tax Profits: US$1.34 billion (2012) Total Assets: US$38.86 billion (2012) Total Equity: US$4.73 billion (2012) Employees: > 400‚000 Headquarters: Atlanta‚ Georgia Business Area: Worldwide Current Standing: - World
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Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and a service provider
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Service Management Introduction It is considered that the most critical thing for a company is to effectively and efficiently deliver the service to the customers. It does really matter which industry the organization is operating in‚ the features of services have be taken very seriously and in addition to that‚ customers have to be satisfied in order for the organization to grow. It has been argued by numerous scholars that the primary need of the customers in the modern business world is to
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Service Level Agreement for HR Services Overview Service level agreement for the provision of HR Services in relation to employee relations advice and recruitment assistance to managers‚ supervisors and staff. This is an internal agreement for HR services between the Human Resources Department and the Customer Services Branch. Service Specifications The designated HR team at Coastal Education Network will provide advice‚ assistance and support on the implementation of the organisation’s HR
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American International University-Bangladesh (AIUB) Proposal On “Evaluating Services by a Customer Service Department” A study on Real Estate and Developer Business in Bangladesh Supervised By: DR. MD. FARUQUE HOSSAIN Faculty of Masters of Business Administration American International University-Bangladesh (AIUB) Submitted By; Debnath‚Pragya Paramita ID- 11-95135-3 Course name: Research
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