Marketing Strategy Case Study 27.11.2014 Lisa Weber Yichen Zhang Yinpei Wang Melis Yücel Yoann Cordelet Sheng Xue Agenda 1. Company profile 2. Situational Analysis 3. Evaluating Strategic Options 4. Marketing Audit 5. Future Implementation 6. Conclusion 7. References 8. Appendix Company Profile 1 Company Profile Summary In general • • • • • A UK chocolate company Publicly owned enterprise Established by Joseph William in 1911 3900 people are employed by the company 2013: 249
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What did you do? To get a deeper insight into creating decision trees on the laptop‚ I started to inform myself about possible supporting tools that can be used. As I am using an Apple MacBook‚ I found out that the software “XMind” cannot just help for drawing decision trees‚ but also for developing flowing charts‚ mind maps or to-do-lists. I thought about using Microsoft Excel as a tool for sorting the data. However‚ I finally looked up the necessary information in the given table without using
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Nedlloyd‚ and Maersk) now provide forwarding services. Air carriers (e.g.‚ KLM‚ Lufthansa‚ and American Airlines) have begun targeting large accounts directly. Recent decades have seen the rise of large international express providers (e.g.‚ FedEx‚ DHL‚ UPS‚ and Flying Tigers) that provide many freight forwarding services cost-effectively‚ due to their massive economies of scale. In this competitive environment‚ differentiation has become a critical strategic tool. Freight forwarders are expanding
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Unit two: Principles of providing administrative services Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a disk • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications The Logistics Sector in India: Overview and Challenges Pankaj Chandra Nimit Jain W.P. No.2007-03-07 March 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ Research Staff and Doctoral Students to speedily share their research findings with professional colleagues‚ and to test out their research findings at the pre-publication stage INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD-380
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ECONOMIC ANALYSIS : TURKEY INTRODUCTION : TURKEY Turkey is a transcontinental Eurasian nation‚ spread over 7.8 million sq km. In terms of economy Turkey is 15th largest GDP-PPP country. Turkey is a democratic republic‚ whereby the Prime Minister the head of government‚ and the President is the head of state who holds a largely ceremonial role. Accession to the EU has brought much deserved attention from international investors. Turkey is a member of the Council of Europe‚ NATO‚ OECD‚ OSCE and the
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Question 1 a) Although the head-quarter is located in the Netherlands‚ we decided to discuss the global connectedness of Sweden‚ because the company was founded there. According to Professor Ghemawat‚ Sweden ranks 8 out of 140 countries on the DHL global connectedness index 2012 as well as 13 out of 140 and 11 out of 140 for Depth score and Breadth score respectively. Sweden is highly connected with the world by showing a high rank in both depth and breadth. However‚ due to the financial crisis
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THE GAP MODEL OF SERVICE QUALITY Service Quality Quality of the service is the degree of conformance of all the relevant features and characteristics of service to all the aspects of the consumers’ needs limited by the price and delivery s/he will accept. Quality can be viewed from two perspectives: Internal quality specifications based on conformance to based on customer-perceived External quality quality Importance Of Quality For Service Marketers Gain competitive
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Business Card Etiquette: A Must Master Have you ever experienced how mortifying it is when you’re asked for a business card and you don’t have any? Either you forgot to bring one or run out of business cards‚ this incident is embarrassing both to the asker and to the one being asked for. Habitually forgetting the business cards is the most famous neglect that someone makes when it comes to business card etiquette. In the business world it is important to always remember the business card etiquette
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Case Study Questions 1: How do the IT investment strategies and focus of FedEx and its main competitor UPS differ? Which Company has the better strategy? Why? The chief information officer of FedEx‚ Rob Carter states that the IT investment strategies are customer based technologies. FedEx focuses less on operational technology and more on revenue-generating‚ customer satisfaction‚ and strategic advantage technology (O’Brien 43). UPS is a much larger company that focuses on operations and
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