case in DHL gives the situation faced by DHL Worldwide Express (India)‚ a division of Airfreight Ltd‚ which is a company engaged in different activities connected with transportation of cargo (both domestic and international)‚ domestic surface transport‚ logistics and express operations. It also has two subsidiaries‚ one a travel agency and another engaged in money transfer operations. Shipping is also under a subsidiary. The DHL division has an alliance with DHL Worldwide Express‚ the worldwide leader
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DHL Case 1. Using the EVC framework (i.e.‚ differentiation value)‚ what opportunities exist for price customization at DHL? (In other words‚ where is there value that is not priced out?). Based on the differentiation value‚ the following price customization opportunities exist for DHL. - DHL can charge a premium for its extensive network span and coverage in remote areas that they serve‚ which are not serviced by their competitors‚ like Africa. - Differentiation premium could be charged on
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According to Brewster‚ UPS wasn’t particularly concerned about Federal Express in its early years‚ because it didn’t directly compete with UPS’s ground service. The problem was that Federal Express identified a market that was much larger than anyone anticipated‚ including UPS. Brewster says: “By the early 1980s‚ customers were beginning to ask UPS drivers and sales professionals why UPS wasn’t offering next day delivery. UPS‚ a company that had built its reputation and name on the high standards
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Realigning Service Operations Strategy at DHL Express Tim Coltman University of Wollongong – Centre for Business Service Science‚ Wollongong‚ New South Wales 2522‚ Australia tcoltman@uow.edu.au John Gattorna Macquarie University – Macquarie Graduate School of Management 2000‚ New South Wales‚ Australia‚ john@johngattorna.com Stuart Whiting DHL - Express Global Head Office‚ Bonn‚ Germany‚ Stuart.Whiting@dhl.com This paper describes the approach that DHL used to respond to aggressive revenue
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DHL Express has teamed up with Malaysian postal operator Pos Malaysia to offer a new international express service for shipments to and from the south-east Asian country. The new service‚ PosPriority Express‚ is being offered through PosLaju‚ the postal group’s courier unit. DHL will provide the international express delivery service and customer service‚ while PosLaju will be responsible for sales. The new product offers international express delivery of 5kg‚ 10kg and 25kg boxes. It is initially
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DHL EXPRESS EUROPE Case: GIS Determines Better Route Planning and Minimizes Fleet Driving Distances 1. General Summary DHL was an innovative leader in the worldwide shipping business for many years. The company joined in Deutsche Post which is modern privatized German mail service. Deutsche Post made Airbone Express to join thier company and integrated Airbone Express in to DHL.By this way‚ Deutsche Post created DHL Express in 2003. DHL Express is a large company‚ which employs 550
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Executive Summary:- Three Entrepreneurs Adrian Dalse‚ Larry Hillblom and Reober Lynn established a company in 1969 named Deutsche Post DHL. San Fransisco was given honor to start operations and send shipping papers to Honolulu by Air. When talk about overland transport‚ air freight‚ ocean logistics the only one name comes DHL operating almost 220 countries worldwide and having 28500 direct employees who are contributing their willing efforts with full dedication to provide speed‚ reliability in providing
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discount battle and promising the cost of more staples will soon drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore
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Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices
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between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005) (Kotler‚ Brown
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