of products and an examination of new product development. Learning objectives: ➢ to identify the existing portfolio of products owned by Coca-Cola ➢ to understand the type of market research undertaken by Coca-Cola ➢ to understand the Ansoff matrix in relation to Coca-Cola ➢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson: you will look at the range of products that Coca-Cola produces and examine the factors involved in new product
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industry-In 2013… India is the 3rd largest liquor market in the world. One of the fastest growing markets in the world‚ on the back of demographics & economy. The overall retail market size of liquor is ~$35 billion per annum. Strong MNC presence with Diageo‚ Beam Global‚ Pernod Ricard‚ Heineken‚ SAB Miller‚ Carlsberg and more. There are 3 broad categories – IMFL (Indian Manufactured Foreign Liquor which includes whiskey‚ rum‚ brandy‚ vodka & gin)‚ Beer and Country Liquor (cheaper‚ spiced liquor).
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Pace University DigitalCommons@Pace Case Studies Lubin School of Business 5-1-2004 The Globalization of Beringer Blass Wine Estates Armand Gilinsky Sonoma State University Raymond H. Lopez Pace University Richard Castaldi San Francisco State University Follow this and additional works at: http://digitalcommons.pace.edu/business_cases Part of the Business Commons Recommended Citation Gilinsky‚ Armand; Lopez‚ Raymond H.; and Castaldi‚ Richard‚ "The Globalization of Beringer
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Voluntary Report - public distribution Date: 8/3/2007 GAIN Report Number: CH7063 CH7063 China‚ Peoples Republic of Product Brief China Spirits Market 2007 Approved by: Maurice House U.S. Embassy Prepared by: Steve Leu Report Highlights: China’s spirits sales were $25.1 billion in 2006‚ representing 43% of all alcoholic drinks consumed and making it China’s number one alcoholic beverage in current value terms. Spirits consumption revolves around baijiu‚ followed by whiskey
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Bibliography: Ansoff‚ I. (1957) Harvard Business Review 1957 D’Andrea‚ G and Arnold‚ D Ferdows‚ K. Lewis‚ M. A. And Machuca‚ J. A. D. (2004) “Rapid Fire Fulfillment” The 21st Century Supply Chain. Harvard Business Review. Ghemawat‚ P. And Nueno‚ J. L. (2006) “Zara: Fast
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2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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Running head: QANTAS MARKET DEMAND Qantas Market Demand Qantas Marketing Demand Before any attempt at marketing can be successful‚ a marketer must carefully study the potential market‚ and determine its potential demand. This demand is market demand‚ which is the "total demand of every individual willing and able to buy a good" (AmosWEB‚ 2004). Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller‚ 2006). The next step in determining market
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AAA Wine/Spirits Marketing Plan – AAA Wine/Spirits Expansion Table of Contents Executive Summary4 Company Description5 Vision‚ Mission‚ Beliefs and Values 6 Core Competencies7 Situation Analysis9 Competitors11 Target Market12 Action Plan13 The Marketing Mix14 Product Strategy15 Distribution Strategy15 Promotion Strategy16 Pricing Strategy18 Customer and Supplier
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Table of Contents Table of Contents i Executive Summary 1 Question 1 2 Introduction 2 Google Glass 3 Ongoing Corporate Planning 3 Ongoing Market Planning 4 Ongoing Technology Management 5 Opportunity Analysis/Serendipity 5 Ansoff Matrix 6 Market Penetration 7 Market Development 7 Product Development 8 Diversification 8 Multidimensional Concept of Google Glass 9 Brand Name 9 Quality Specifications 9 Price 9 Packaging 9 Features 10 Technology 10 Level of Service 10 Question 2 11 Dilemma of Google in
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Guinness 4 ps + History (Detailed assignment) * History of Guinness * What is The Marketing Mix * The 4ps of the Marketing Mix * 4ps on Guinness * Bibliography * Acknowledgments The history of Guinness The history of Irish Guinness Stout began with Arthur Guinness who was born in Celbridge‚ County Kildare on the 17th of September 1725. Beer already ran in his family as his father is said to have brewed beer for the Archbishop’s estate workers. Arthur had big ideas and
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