CHAPTER 5: INTERNATIONAL TRADE THEORY QUICKNOTES IN GLOBAL INTERNATIONAL TRADE Condensed by: Group 2 7 THEORIES OF INTERNATIONAL TRADE: 1. Mercantilism 2. Absolute Advantage 3. Comparative Advantage 4. Heckscher-Ohlin Theory 5. Product Life-Cycle Theory 6. New Trade Theory 7. The Theory of National Competitive Advantage 1. Mercantilism -emerged in England in the mid-16th century. The main tenet of mercantilism was that it was in a country’s best interests
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February ‚ 2014 1 Agenda • • • • Introduction To Diageo Performance Ambition / 6 Must do’s Marketing excellence Sustainability and Responsibility 2 purpose dia-geo The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). They take this to mean every day‚ everywhere‚ people celebrate with our brands. This translates into the purpose‚ which is to celebrate life‚ every day‚ everywhere. 3 Who we are • A strong company‚ with outstanding brands and great people with
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Introduction Diageo was created when Grand Metropolitan‚ plc and Guiness‚ plc merged in 1997. While the Diageo name is not well known to consumers‚ its brands are among the most famous including Guinness‚ Smirnoff‚ Johnnie Walker and Cuervo. The company recently decided to focus on a strategy to grow through its spirits‚ wine and beer businesses and divest of its Pillsbury and Burger King subsidiaries. This case study will focus on the proposed capital structure decisions of Diageo. 2) Is Diageo’s
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and with regulations that mandate or influence buyer needs. It also influences supporting and related industries through regulation and influence firm rivalry through devices like capital market regulation‚ tax policy and antitrust laws. The New Trade Theory suggests the presence of large economies and global demand will support only a handful of firms in many industries. When a manufacture of a product has experienced chance that will give them first mover advantage‚ the government policies of that
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Diageo’s Marketing Strategy Diageo is the world’s leading premium drinks company. It has more category leading brands than any other drinks company and market leadership in many of the major growth markets around the world. Diageo’s unique STP strategy has allowed it develop into a globally renowned brand with an operating profit of over £2 billion in 2005. With its headquarters in London‚ Diageo has experienced rapid expansion with over 80 offices worldwide employing around 20‚000 workers. The
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Diageo has the responsibility to ensure that its people‚ its suppliers‚ the communities around its operations‚ its consumers and customers and the society at large all thrive as a result of its business. Diageo wants to empower all of them by: • Increasing access to opportunities‚ addressing development challenges such as capability gaps or access to clean water. • Advocating high standards of governance. • Supporting farmers and other suppliers as they help us build a sustainable value chain. Focus
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Chelsea McCann Chapter Five: 3. Unions in developed nations often oppose imports from low-wage countries and advocate trade barriers to protect jobs from what they often characterize as “unfair” import competition. Is such competition “unfair”? Do you think that this argument is in the best interests of (a) the unions‚ (b) the people they represent‚ and/or (c) the country as a whole? Low-wage countries produce the same products for less than a developing country could. The reason unions
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Chapter 13 Problem Outline typical PLC with reference one specific industry to capture market shares. Briefly explain the start and end of particular model. Proton Industry level: Automobile Sector of industry level: 1.3 or 1.5 spec Individual product level: Exora‚Perdana‚Saga‚Neo PLC of Proton The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed
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Objectives: 1. Theories of international trade and investment 2. why do nations trade? 3. How can nations enhance competitive advantage? 4. Why and how do firms internationalize? 5. How can internationalizing firms gain and sustain competitive advantage? Theories of International Trade and Investment: Mercantillism: belief popular in 16th century - National prosperity results from maximizing exports and minimizing imports Nonmercantillism: today some argue - nation should run a trade surplus labot
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Case Discussion – Chapter 5 Trade in Information Technology and U.S. Economic Growth 1. During the 1990s and 2000s computer hardware companies in certain develop nations progressively moved the production of hardware components offshore‚ often outsourcing them to producers in developing nations. What does international trade theory suggest about the implications of this trend for economic growth in those developed nations? Answer When production of commodity-like components
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