February ‚ 2014 1 Agenda • • • • Introduction To Diageo Performance Ambition / 6 Must do’s Marketing excellence Sustainability and Responsibility 2 purpose dia-geo The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). They take this to mean every day‚ everywhere‚ people celebrate with our brands. This translates into the purpose‚ which is to celebrate life‚ every day‚ everywhere. 3 Who we are • A strong company‚ with outstanding brands and great people with
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Diageo’s Marketing Strategy Diageo is the world’s leading premium drinks company. It has more category leading brands than any other drinks company and market leadership in many of the major growth markets around the world. Diageo’s unique STP strategy has allowed it develop into a globally renowned brand with an operating profit of over £2 billion in 2005. With its headquarters in London‚ Diageo has experienced rapid expansion with over 80 offices worldwide employing around 20‚000 workers. The
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Diageo has the responsibility to ensure that its people‚ its suppliers‚ the communities around its operations‚ its consumers and customers and the society at large all thrive as a result of its business. Diageo wants to empower all of them by: • Increasing access to opportunities‚ addressing development challenges such as capability gaps or access to clean water. • Advocating high standards of governance. • Supporting farmers and other suppliers as they help us build a sustainable value chain. Focus
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Chapter 13 Problem Outline typical PLC with reference one specific industry to capture market shares. Briefly explain the start and end of particular model. Proton Industry level: Automobile Sector of industry level: 1.3 or 1.5 spec Individual product level: Exora‚Perdana‚Saga‚Neo PLC of Proton The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed
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1 a) The named organization that is being discussed in this case study is FirstGroup PLC which is a transport company based in the UK. It generates revenues of approximately 5 billion pounds every year and employs staff of over 137‚000 over the UK and North America. The estimated amount of passengers that this company transports is about 2.5 billion per annum. That was a brief overview of the organization that is being dealt in the case study. Moving onto PESTEL which is the brief analysis of any
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receive this loan from Large PLC‚ Bradley signs a contract that uses the house as collateral. Due to the failure of the business‚ Large PLC seeks to obtain the house on its terms. Bradley can defend his home from Large PLC by relying on undue influence‚ misrepresentation by Carlotta‚ equitable doctrine of unconscionable bargains‚ and statutory consumer protection. Legal issues in original scenario There is a legally binding contract between Bradley and Large PLC. An offer of a specific monetary
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8 January 2013 DEBENHAMS PLC INTERIM MANAGEMENT STATEMENT Debenhams plc‚ the leading international‚ multi-channel brand‚ today announces its interim management statement covering the 18 weeks to 5 January 2013. Highlights • • • Good sales momentum: 18 weeks LFL sales up 2.9% Highest ever December sales: five weeks to 5 January LFL sales up 5.0% Online sales ahead of expectations: 18 weeks up 39.0% Michael Sharp‚ Chief Executive of Debenhams‚ said: “I am pleased with our performance
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Actavis Plc is a global integrated company that focuses on research‚ development and distribution of high quality generic and revolutionary branded pharmaceutical products. The company is committed to identifying opportunities that enhance the corporate goals of the Organisation and prosper competitive leverage. This report is compiled to evaluate the efficiency and productivity in the Malta Actavis plant. Encountering substantial challenges‚ which have been brought about by launching new products
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2 Cloverleaf plc Cloverleaf plc was a UKbased supplier of bottling plant used in production lines to transport and fill bottles. Two years ago it opened an overseas sales office targeting Germany‚ France and the Benelux countries. It estimated that there were over 1‚000 organisations in those countries that had bottling facilities‚ and that a key sales push in northern Europe was therefore warranted. Sales so far had been disappointing with only three units having been sold. Expectations had
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Case solution: Ethical Dilemma What course themes do you see present in the case? Experimental exercise Who Can Catch a Liar is about emotional intelligence and its effect on the productivity of the workers at workplace. Human have inherited the ability to respond various stimulus differently. Being differs from each other in terms of their personality‚ behavior‚ needs‚ wants‚ demands and expressing their emotions at different situation. Emotional intelligence is the ability of the person to know
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