Diageo Diageo is a British multinational alcoholic beverages company headquartered in London‚ UK. Diageo is the worlds leading premium drinks company with a large range of beverage alcohol across the collection of spirits‚ wine and beer. Diageo’s beverage brands include: * Smirnoff * Baileys * Johnnie Walker * Captain Morgan * J&B The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). We take this to mean every day‚ everywhere‚ people celebrate
Premium Alcoholic beverage Guinness
DIAGEO PLC. SWOT ANALYSIS. 1. Introduction Diageo plc is a British multinational firm that owns some of the most popular alcoholic drinks in the world. The firm boosts a reputation of not only being the largest spirits producer in the world‚ but also being the world ’s leading premium drinks company. The company has an extensive portfolio and their most popular drinks include Smirnoff vodka‚ Baileys‚ Pimms‚ Blossom Hill and Guinness. The company owns 312‚120 Breweries
Premium Asset Balance sheet Alcoholic beverage
Diageo comes from the Latin for day (Dia) and the Greek for world (Geo) Diageo is a global alcoholic beverage company headquartered in London‚ United Kingdom. It is the world ’s largest producer of spirits and a major producer of beer and wine. Their mission statement is “Our strategy is to drive organic growth in premium drinks. We will invest to take leadership positions in every category‚ market and consumer occasion in which we choose to compete” (Diageo‚ 2011). Diageo ’s brands include Smirnoff (the
Free Alcoholic beverage Alcoholism Beer
describe the company and the industry in which it operates; Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits‚ beer and wine categories. These brands include Johnnie Walker‚ Crown Royal‚ J&B‚ Buchanan’s‚ Windsor and Bushmills whiskies‚ Smirnoff‚ Cîroc and Ketel One vodkas‚ Captain Morgan‚ Baileys‚ Don Julio‚ Tanqueray and Guinness. Diageo is a global company‚ and our products are sold in more than 180 countries around the world. The management
Premium London Stock Exchange
Diageo PLC Terms of reference: The main purpose of this report is to highlight the main problems which Diageo PLC is facing by using SWOT analysis which analyses strengths‚ weaknesses‚ opportunities and threats of the business. Introduction: Diageo PLC is the leader of an alcoholic drinks in the world operating in 180 countries providing customers with wide range of premium drinks such as vodka‚ whisky‚ wine and beer. Furthermore the main problem that the company is facing is that they have
Free Alcoholic beverage Alcoholism Wine
Diageo is a UK success story. With a net sales close to £10Bn*‚ Diageo has 25‚000 employees working globally across 180 countries. It is the acknowledged market leader in the global drinks industry and its 370 brands include category leaders and household-name brands such as Smirnoff (vodka)‚ Guinness (beer) and Johnnie Walker (whisky). Great marketing and branding are central to Diageo’s success. Creativity in advertising and promotions in particular is a critical factor. Diageo excels in
Premium Advertising Trademark Guinness
February ‚ 2014 1 Agenda • • • • Introduction To Diageo Performance Ambition / 6 Must do’s Marketing excellence Sustainability and Responsibility 2 purpose dia-geo The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). They take this to mean every day‚ everywhere‚ people celebrate with our brands. This translates into the purpose‚ which is to celebrate life‚ every day‚ everywhere. 3 Who we are • A strong company‚ with outstanding brands and great people with
Premium Johnnie Walker
2006 Introduction "Diageo PLC is a British multinational alcohol company‚ selling alcohol in 180 countries‚ with a substantial presence in 30 countries. The company was created in 1997 by the merger of Guinness PLC with Grand Metropolitan PLC (GrandMet)" (diageo. com). At that stage‚ it was a large multinational with interests in food as well as drink. Today‚ the company has shed most of its food interests to concentrate on alcohol‚ acquiring new spirit brands. Diageo engages in the manufacture
Premium Guinness Marketing Johnnie Walker
Diageo Case 1. How has Diageo historically managed its capital structure? Diageo sought to maintain the low-debt (conservative) financial policies of the Guinness and Grand Met with goals to keep * its interest coverage ratio (EBITDA / Interest Payments) between 5 and 8 and * its EBITDA / Total Debt around 30-35% Although not quite as conservative as other UK firms (with Equity/Assets ratios of 42%)‚ it was successful in achieving these goals and retaining a credit rating of A+ (a
Premium Corporate finance Debt Finance
Introduction and Background Diageo was formed in 1997 through the merger of two consumer product companies Grand Metropolitan plc and Guinness plc under the strategy of reducing costs through marketing synergies‚ cutting overhead expenses and increasing production and purchasing efficiencies. The new merger wanted to concentrate solely on the beverage alcohol business‚ so it sold its packaged foods (Pillsbury) and fast food (Burger King) businesses. While the mandate for Managing for Value came
Premium Finance Corporate finance Debt