POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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the impact of complex mental health needs on an individual; it talks about the impact on mental health services on an individual Dual diagnosis refers to a condition whereby an individual suffers from an enduring mental illness and at the same time struggles with a co-existing drug or alcohol dependency issues (DoH 2009). Rassool (2002) describes dual diagnosis as a complex mental health problem which is a broad expression characterized by the presence of two inter-reliant disorders. The substances
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Community Diagnosis A Community Health Epidemiology Study with Community Diagnosis HGT Community Health Practicum/HAT1 Erika J. Schnell‚ R.N. 11/05/2012 Western Governor’s University Community Diagnosis Abstract The following is an assessment of an Eastern Washington Community known as Chelan/Douglas Counties which will lead to a community diagnosis. This community diagnosis is based on publicly available statistical data gathered using the concepts of epidemiology of birth rates and leading
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No. 2005–57 ROYAL AHOLD: A FAILURE OF CORPORATE GOVERNANCE AND AN ACCOUNTING SCANDAL By Abe de Jong‚ Douglas V. DeJong‚ Gerard Mertens‚ Peter Roosenboom March 2005 ISSN 0924-7815 Royal Ahold: A Failure of Corporate Governance and an Accounting Scandal Abe de Jong* Department of Financial Management Erasmus University Rotterdam a.jong@fbk.eur.nl Douglas V. DeJong Tippie College of Business University of Iowa douglas-dejong@uiowa.edu Gerard Mertens Department of Financial Management Erasmus
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The Bernie Madoff Scandal Introduction: Bernie Madoff‚ an American stockbroker‚ investment advisor chairman of Wall Street firm‚ has operated the largest financial fraud – Ponzi scheme in U.S. history in 2008. Before he was arrested by FBI agents in December 11‚ 2008‚ he was a chairman of Bernard L. Madoff Investment Securities LLC. He founded this Wall Street firm with his family members in 1960. His brother and sons were charge of different and important positions in the company. Before
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Infectious Disease Case Study Assignment After reviewing this case study‚ address these questions: 1. West Nile fever is caused by the West Nile virus. Describe the emergence of novel disease in the Western hemisphere. Provide some examples of sources of infection for novel diseases‚ including the mode of transmission for WNV. Why is this a concern? In late August of 1999‚ an unusual cluster of encephalitis cases was reported to NYC’s Department of Health. Laboratory sequencing of virus isolated from brain tissue of birds
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limited interaction‚ I feel that we are an internally closed and “silo’d” organization. We suffer from “organizational silence” (which I will cover later in my paper). In the interest of protecting my interviewees‚ I have excluded their names. Diagnosis Summary The diagnostic matrix below summarizes the evaluation of my organization on the dimensions of Strategy‚ Structure‚ Behavior‚ Purpose‚ Business Model and Industry. In the evaluation‚ I have included a numeric indicator of the strength of
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The Dangers of Physiological Diagnosis Author: Ljupco Duzlevski Student Number: 500457454 In the new field of psychiatry there are conflicting beliefs when it comes to diagnosis of a mental illness. In its infancy‚ in the nineteen-sixties‚ diagnosis was made difficult based on the different criteria used by each professional. (Spiegel‚ 2005) This changed with the invention of the Diagnostic and Statistical Manual of Mental Disorders (DSM)‚ which gave all doctors a checklist of criteria
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was only before about 60 years that Kurt Lewin developed the first well-composed organizational diagnosis model. This implies that they recently have been on that sloppy evolution curve. In the sections below some major organizational diagnosis models are presented. 2.2 The Two Pairs of Competing Approaches in Organizational Diagnosis There are a handful of models for use in organizational diagnosis. These models are categorized into two major approaches: closed system approach and open system
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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