P.O. Box 342-01000 Thika Email: info@mku.ac.ke Web: www.mku.ac.ke DEPARTMENT OF BUSINESS AND SOCIAL STUDIES COURSE CODE: UCU 001 COURSE TITLE: COMMUNICATION SKILLS Instructional manual for BBM – Distance Learning MODULE AUTHOR: MRS. SUSAN KAJUJU LAIMARU 1 TABLE OF CONTENT CHAPTER ONE................................................................................................................................. 4 1.0 INTRODUCTION TO COMMUNICATION ...............................
Free Communication
2.0 Promotion Opportunity Analysis In this phase we are going to introduce the opportunity analysis that is in fact the foundation of the rest of the campaign development. It is really important to analyze the key target markets which apply in the following: • Demographics -> from the facts given from Nestle company we can figure that demographics form as following: we make a separation among 60% of households & 40% of singles
Free Nutrition Vitamin Marketing
self-reflection of counselling skills The purpose of this essay is describing the counselling practices that I did in my class room. I n this reflective essay‚ I will describe the style of counselling that I used so far ‚ the actions I had taken‚ the area of skills where I need further improvement‚ my perception about the feedbacks from other students and faculty supervisor . By discussing this particular experience in detail‚ I can start to aware of the specific skills and technique which counsellor
Premium Psychology Learning Educational psychology
SOFT SKILLS Soft skills is a term often associated with a person’s "EQ" (Emotional Intelligence Quotient)‚ the cluster of personality traits‚ social graces‚ communication‚ language‚ personal habits‚ friendliness‚ and optimism that characterize relationships with other people. Soft skills complement hard skills which are the occupational requirements of a job and many other activities. They are related to feelings‚ emotions‚ insights and (some would say) an ’inner knowing’: i.e. they provide an important
Premium Soft skills Emotional intelligence Problem solving
Direct Competitors Product Coke-Zero Pepsi Next Fresca Nestea Zero Price . 355ml can =$1.20 .2L bottle= $1.89 . pack of 12= $3.99 . pack of 24=$9.99 . 355 ml can=$1.30 . 2L bottle=$ 1.89 . pack of 12=$ 3.99 . pack of 24=$9.99 .355ml can=$ 1.29 . 2L bottle= $ 1.89 . pack of 12=$3.99 . 355ml can= $1.80 . pack of 12= $6.99 Place MacDonald’s‚ Grocery stores such as( Fresh Co‚ No frills‚ Fortinos‚ Wal-Mart‚ Longos etc.)‚ pizza pizza‚ subways Grocery stores such as Fortinos
Premium Marketing Supermarket Promotion and marketing communications
global community. In the business environment‚ globalization has led to increased competition and enables consumers to get high products at relatively cheaper price (Stiglitz‚ 2002). In the health sector‚ globalization has led to emerge of new health issues and also a quick spread of the existing ones. HIV AIDS is one of the diseases that have been spreading at a very high fast rate due to globalization (Ford et al.‚ 2007). In order to curb the spread promote health living among all the people‚ Canadians
Premium HIV AIDS Africa
using a counselling approach. People who experience troubles can receive help for their problems in both formal and informal ways. An informal helping relationship can be as simple as a chat with a friend while offering advice and support. The counselling approach differs considerably form formal counselling which this essay will discuss. An informal helping relationship may involve counselling skills such as displaying good eye contact and body language‚ listening‚ summarising and paraphrasing
Premium Consciousness Self-awareness Awareness
International Review of Social Sciences and Humanities Vol. 3‚ No. 2 (2012)‚ pp. 139-147 www.irssh.com ISSN 2248-9010 (Online)‚ ISSN 2250-0715 (Print) The Constructivist Theory in Mathematics: The Case of Botswana Primary Schools Thenjiwe Emily Major (Corresponding Author) Department of Educational Foundations University of Botswana Private Bag- 00702‚ Gaborone Botswana- 00267 E-mail: majorte@mopipi.ub.bw Boitumelo Mangope Department of Educational Foundations University of Botswana Private
Premium Education Educational psychology Learning
Reinventing the organisation - Heinz Europe A Heinz case study Introduction The business writer‚ Charles Handy‚ illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its side. An organisation which appears to be successful is on the upward growth path of the curve (point A). At this time‚ the organisation is making high sales and profits and is able to pay healthy dividends to shareholders. You may think‚ therefore‚ that there is no reason
Premium H. J. Heinz Company Ketchup Europe
both types of skills- the hard skills and the soft skills. Hard skills are important and you should never undermine them. They are your bread and butter skills. For example‚ a tourist guide has to know the technical aspects of his job like showing his tourists the right places in a proper sequence with authentic commentary on them‚ the legalities of his job‚ the safety aspect of his tourists etc‚ yet‚ he will be more in demand and earn more if he also has the necessary soft skills for the job like
Premium Soft skills Skill Competence