Two attributes (Price & Quality)‚ (Service & Availability)...................................... 7 2. Integrated Marketing Communications Implementation................................................ 9 3. Recommendation of four new marketing mix developments. (Price‚ Place‚ Promotion‚ and Product).......................................................................... 11 A. References .....................................................................................
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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Explain different sociological approaches to health and ill health There are many sociological approaches that explain health and ill health. In this assignment I will be focusing on Marxism‚ feminism‚ interactionaist and functionalism perspectives. The Marxist perspective believe that the bourgeoisie (middle class) exploit the proletariat (working class) as we live in a capitalist system and that if we lived in an communist society that would be our ideal society because there would be equality
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a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include width
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ALDI Introduction In increasingly competitive markets‚ consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives‚ it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. Since opening its first store in 1913‚ Aldi
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to have this product. The Ipad is a new product even for Apple and the feedback so far has been sort of very vague and therefore Apple have been encouraging for each store to encourage pre orders and using this whole method of anticipation of the consumer and forcing them to make a decision to either purchase now or miss out. It does seem to have worked because Apple has been selling 25‚000 Apple Ipad’s per hour. The shortage in stores was also a method of improving PR for the product‚ many numbers
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1.2. ACTIVITIES TIMING AND TOTAL FLOAT To determine timing of activities in the network diagram the following calculations were done for each node: Earliest Start-(ES)‚ Earliest Finish-(EF)‚ Latest Start-(LS) and Latest Finish-(LF). Field and Keller (1998‚ p. 191) ES and EF are found by using the forward pass through the network … from the unique project start node and ends at the unique project completion node. ES is the ending day for the previous node/activity‚ where more than one
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Explain the concepts associated with nutritional health In order to answer this question it is important to have a structure‚ starting with food which is defined as‚ “any nutritious substance that people or animals eat or drink‚ or that plants absorb‚ in order to maintain life and growth.” The food that we eat makes up our diet. Nutrients can be described as “a substance that provides nourishment essential for growth and the maintenance of life.” Nutrients can then be split up into 2 groups‚
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2. How might having a child with a disability affect the family? The birth of a baby is generally anticipated with great vigor and expectations of a prosperous future. This excitement may disappear with the birth of a disabled babies. It does not matter if the handicap is blindness‚ retardation or a physical abnormity. The family into which this child is born will transform in some ways.(Özşenol 2003) This paper will focus on the effect a handicapped child may have on his family. A specific disability
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Explain the concept of Ideals in Plato’s writings “The unexamined life is not worth living” according to Plato. He argued that we should always pursue knowledge and ask questions to do this. A key part of Plato’s philosophy is epistemology – his theory of how we know things. His concept of Ideals‚ also known as Forms‚ is Plato’s explanation of how true knowledge can be sought. Plato understood that there are concepts that we can all recognise in various things‚ for example the concept of
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