Diamond Chemicals is a leading producer of polypropylene‚ the polymer used in a variety of products (ranging from medical products to packaging film‚ carpet fibers and automotive components) and is known for its strength and elasticity. Diamond Chemicals is producing polypropylene at Merseyside (England) and in Rotterdam (Netherlands). Both factories are identical in size‚ age and plant-design. They were both built in 1967. Merseyside production process is the production process that are old‚ the
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Diamond Chemicals PLC (A): The Merseyside Project The objective of this report is to demonstrate to the senior management of Diamond Chemicals PLC that sufficient capital should be allocated for the proposed £9 million expenditure to renovate and rationalize the polypropylene production line at the Merseyside Plant. The Merseyside Plant is aging and therefore it is losing its competitiveness relative to some of its industry peers. Because the industry is in a downturn and “an oversupply is in
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Corporate Finance Case Report Diamond Chemicals plc. : The Merseyside Project Introduction The goal of this report is to analyze and evaluate the capital budgeting decision of Ms. Morris and suggestion to the senior management of Diamond Chemicals PLC if sufficient capital should be allocated for the proposed £12 million expenditure to modernize and rationalize the polypropylene production line at the Merseyside Plant. The project has been proposed to improve
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Plant Manager of Diamond Chemicals Merseyside was discussing a capital project with her controller that Morris wanted to propose to senior management. The project consisted of a 9 million pounds expenditure to renovate and rationalize the polypropylene production line at the Merseyside plant in order to make up for the deferred maintenance and to exploit opportunities to achieve production efficiency. The proposed Capital Program Morris had assumed responsibility for the Merseyside works only 12 months
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Diamond Chemicals PLC Executive Summary Diamond Chemicals is considering two mutually exclusive projects‚ the Merseyside project and the Rotterdam project‚ for the production of polypropylene When considering the Merseyside project‚ senior-management wants a positive impact on earnings per share. The addition to earnings per share was £28‚800 with an average addition of £2‚000 per year2. Calculated with erosion‚ the addition to earnings per share was £18‚800 with an average addition of £1
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Background Victoria Chemicals‚ a major player in the global chemical industry that supplies polypropylene‚ polymer that used to manufacture carpet fibers‚ packaging‚ automobile parts to the customers in Europe and the Middle East. Apart from numerous small producers‚ the company also receives the threats from the other seven major competitors. The company owns two plants in Europe‚ one being Merseyside Works‚ England and Rotterdam Facility‚ Holland. Both plants were built in 1967 and are identical
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Diamond Chemicals: Merseyside and Rotterdam Projects [pic] Group 5 Edi Suryanto Gressiadi Muslim M Fahmiansyah Rudianto Nugroho Wibowo Kristianto MAGISTER OF BUSINESS ADMINISTRATION FACULTY OF ECONOMICS AND BUSINESS GADJAH MADA UNIVERSITY 2011 Diamond Chemicals: Merseyside and Rotterdam Projects Diamond Chemicals is a leading producer of polypropylene‚ the polymer used in a variety of products (ranging from medical products to packaging film‚ carpet fibers
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INTRODUCTION Diamond Chemicals a major global competitor in the chemical industry and a leading producer of polypropylene. In 2001 the Corporation was facing losses in earnings and the slowdown of the global economy. The Earning per Share (EPS) had fallen by 50% from 1999 to 2000. The controller of the plant in Merseyside proposed a project of £9 million to renovate and rationalize the polypropylene production line at the plant to compensate for deferred maintenance and to exploit opportunities
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Case #22 Victoria Chemicals Synopsis and Objectives go/no-go decision 1. The identification of relevant cash flows; in particular‚ the treatment of: a. sunk costs b. cash flows obtained by cannibalizing another activity within the firm c. exploitation of excess transportation capacity d. corporate overhead allocations e. cash flows of unrelated projects f. inflation. 2. The critical assessment of a capital-investment evaluation system. 3. The treatment of conflicts of interest
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Version 1.5 DIAMOND CHEMICALS PLC (A): THE MERSEYSIDE PROJECT Late one afternoon in January 2001‚ Frank Greystock told Lucy Morris‚ “No one seems satisfied with the analysis so far‚ but the suggested changes could kill the project. If solid projects like this can’t swim past the corporate piranhas‚ the company will never modernize.” Morris was plant manager of Diamond Chemicals’ Merseyside Works in Liverpool‚ England. Her controller‚ Frank Greystock‚ was discussing a capital project that Morris wanted
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