■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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Case Study: British Telecom: Searching for a winning strategy Tuomo Summanen Michael Pollitt Judge Institute of Management November 2002 1. Introduction The development of the telecommunications market in the United Kingdom and the corporate strategy and development of the incumbent‚ British Telecom‚ represents an interesting object of analysis for several reasons. First‚ the UK telecommunications market was - along with the U.S. market - among the first telecommunications market that
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The Curse Behind The Hope Diamond Diamonds have been a source of wealth and dispute for centuries. “When humankind first discovered the diamond is not known.” ("ECP" 685) Diamonds were originally mined from riverbeds in India‚ and through trade-routes‚ diamonds reached the kingdoms and empires of Europe and Asia. One diamond in particular has a most colorful history and has travelled across continents into the hands of Sultans‚ King Louis XIV‚ and finally to the Smithsonian in America where
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In a narrative format‚ discuss the key facts and critical issues presented in the case. Word count: 158 Countrywide Financial began in 1969 and by 2000 was one of the nation’s largest lenders (Ferrell‚ 2010). In the late 1990’s and early 2000’s‚ Countrywide Financial offered subprime mortgage loans. Subprime mortgage loans were loans that were offered to people who would not ordinarily be able to qualify for conventional loans because of income‚ lack of credit or low credit score. Because
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Strategic Management: The Quest for Competitive Advantage‚ Second Edition II. Cases in Crafting and Executing Strategy 15. Countrywide Financial Corporation and the Subprime Mortgage Debacle © The McGraw−Hill Companies‚ 2011 Case 15 Countrywide Financial Corporation and the Subprime Mortgage Debacle Ronald W. Eastburn Case Western Reserve University Angelo Mozilo‚ founder and Chairman of Countrywide Financial Corporation‚ was the driving force behind the company’s efforts to become
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INSTRUCTORS MANUAL: MULTINATIONAL FINANCIAL MANAGEMENT‚ 9TH ED. SUGGESTED ANSWERS TO CHAPTER 1 QUESTIONS 1.a. What are the various categories of multinational firms? ANSWER. Raw materials seekers‚ market seekers‚ and cost minimizers. b. What is the motivation for international expansion of firms within each category? ANSWER. The raw materials seekers go abroad to exploit the raw materials that can be found there. It just happens that nature didn’t place all natural resources domestically. Market
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Out and About plc Capital is the funds that are invested into a business to be used for the growth and expansion of a business. In the case of Out and About plc‚ they are going to use this capital in order to fund its marketing budget. Out and About have a current ratio of 0.87:1 and an acid test ratio to one. This suggests that they are suffering from very severe liquidity problems especially short term liquidity. As they have £800 million worth of non-current assets‚ it would be useful for
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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The Combustion of Diamond and Methane Methane is a hydrocarbon compound that is found in a gaseous state at room temperature. It has the chemical formula CH4‚ it is an odourless‚ colourless gas that is a large percentage of ‘natural gas’ and is a large contributor to global warming as it is a greenhouse gas and is flammable so is used as a fuel. Methane is a product of the covalent bonding of carbon and hydrogen. Products of the combustion of methane include carbon dioxide‚ water‚ soot and carbon
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