is available at www.emeraldinsight.com/1598-2688.htm AJQ 11‚2 146 A study on the customer satisfaction and customer loyalty of furniture purchaser in on-line shop Yongju Jeong and Yongsung Lee Department of Business Administration‚ The University of Incheon‚ Incheon‚ South Korea Abstract Purpose – The paper intends to explore the influencing factors on customer satisfaction and customer loyalty in the internet shopping mall through service quality based on the data obtained from furniture
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The Relationship between Customer Satisfaction and Brand Loyalty Abstract This study attempts to examine the impact of customer service (retail service quality and product quality) on brand loyalty. It focuses on the particular aspects of customer service: personal interaction‚ policy‚ reliability‚ and problem solving. Data will be collected through an in-person survey and an on-line survey immediately following the purchase or visit to the store or website. Another survey will be administered
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fashion clothing ’s continual and cyclical nature implies people are often drawn into the “style” or fashion of the moment and that there are those who place a great deal of emphasis on their clothing.We have chosen the clothing industry especially fashion clothing brands which are Nishat Linen‚ Ideas by Gul Ahmad and Junaid Jamshed. Our purpose of the study is to know the effect of brand elements on customer purchasing behavior. Brand elements are brand image‚ brand association‚ brand name‚ brand logo
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policy Three basic elements of loyalty to a web site ´ ´ Carlos Flavian and Miguel Guinalıu 601 Faculty of Economics and Business Studies‚ University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – The purpose of this paper is to analyze the effect of privacy and perceived security on the level of trust shown by the consumer in the internet. It also aims to reveal and test the close relationship between the trust in a web site and the degree of loyalty to it. Design/methodology/approach
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Dissertation Proposal Submission Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept
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Phuong Nguyen Cheryl Thompson BBB4M0 June‚ 10‚ 2012 Diamonds There are many different kinds of valuable gem in the world; however‚ diamonds is the most precious and favorite stone all the time. As the hardest known naturally material‚ diamond can be used to polish‚ cut and become a jewelery. Consumer claim that diamond is forever‚ that’s why diamond wedding ring represent for the endless love. This is a reason why diamond always become a “hot topic” in the market all over the world.
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“A diamond‚ is the symbol for love‚ commitment‚ and a joyful new beginning‚” said the TV commercial. Many of the world’s diamonds‚ are mined using practices that exploit workers‚ children‚ and communities. A million diamond diggers in Africa earn less than a dollar a day. Miners are dying in accidents‚ child labor is widespread‚ and corrupt leaders are depriving mining communities of funds badly needed for economic development. In extreme cases‚ diamond mining can cause entire ecosystems to
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1. How does IKEA generate customer loyalty? a) Low price As the case said “IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and IKEA’s vision is “to create a better everyday life for the many people.” “People have very thin wallets. We should take care of their interests.” While IKEA overarching strategy is focused on offering customers everyday low prices‚ the loyalty program is one of the ways
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people’s lives but also deliver an unmatched customer experience. -AIRTEL‚ is the first to • Provide electronic recharge for mobile phones. • Initiate music retailing in the world with “Easy Music” and the first to offer a Lifetime Prepaid service. • Provide innovations such as Bollywood movie premiers‚ music services such as ringback tones & many more. • -AIRTEL Vision: By 2010 Airtel will be the most admired brand in India: - Loved by more customers - Targeted by top talent - Benchmarked
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Table of Contents Background for the research paper. 1 Task 01 - The Assessment of Research Paper 2 1.0 The Practical Area of the research 2 2.0 Examples Of Other Studies Conducted Along The Researchers’ Guidelines. 2 3.0 Explanation of How The Researcher Uses Relevant Literature To Build His Arguments While Comparing And Contrasting Other Researchers Work. 3 4.0 Explanation of the Research Design 4 5.0 Recommendation of the Study 5 6.0 Limitation of The Study 6 7.0 Research topics
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