a) Market Segmentation: Actually‚ market segmentation is Consists of dividing the market into fairly homogeneous parts where any part may conceivably be selected as a market target to be reached with a distinct marketing mix.Now a days‚ companies cannot avoid the process segmenting market.BATA has segmented the whole market to smaller group of buyers who have differences in characteristics‚ needs or behaviors.As the different segments need different products‚ BATA has tried to deliver different
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Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of
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Introduction Bata was family founded shoe manufacturer in 1894 in Czech-Slovakia (Bata‚ (C) 2013). It focuses on‚ but is not limited to‚ selling to shoes to men‚ women and children. During steady development in its early decades it succeeded in providing solid and long lasting shoes for families. In spite of a difficult market during first and Second World War with a lack of purchasing power‚ the company positioned itself well. Primarily inspired by listening to the costumers needs and understanding
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BATA INDIA: The Company was incorporated in the year 1931 as Bata Shoe Company Pvt. Ltd. in Konngar‚West Bengal‚ which was then shifted to Batanagar. Batanagar was the first manufacturing facility in the Indianshoe industry to receive the ISO 9001 certification. The Company went public in 1973. They changed their nameto Bata India Ltd. Over the years‚ Bata India has established a leadership position in the footwear industry andis easily the most trusted name in branded footwear. The Company has
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BATA SHOE LIMITED Market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual for
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(SUBSIDIARY PROFILE) Board of Directors Fernando Garcia Restrepo Chairman Present position Group Managing Director‚ Bata Emerging Markets (WEST) Rashidul Hasan Independent Director Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Current positions Chairman‚ Uttara Finance & Investments Ltd. Independent Director‚ Reckitt Benckiser
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Brothers - Anpu and Bata Once‚ there were two brothers. Anpu was the name of the elder and Bata was was the name of the younger. When their parents died‚ Anpu was already married and had a house of his own‚ but his little brother was to him‚ as it were‚ a son; so he took his little brother to live with him. When the little brother grew into a young man‚ he was an excellent worker. He it was who made for him his clothes; he it was who followed behind his oxen to the fields; he it was who did the plowing;
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ABOUT BATA: This company came into being in year 1894 .The T.&A. Bata Shoe Company is registered in Zlin‚ Czechoslovakia by the siblings Tomas‚ Anna and Anton in Bata. Innovative from the beginning it departs from century old traditions of the one-man cobblers’ workshop. BATA TODAY: “To grow as a dynamic‚ innovative and market driven domesticmanufacturer and distributor‚ with footwear as our corebusiness‚ while maintaining a commitment to the country‚culture
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BATA IN INDIA Export Quantity Million pairs 49.22 52.05 62.19 Export Value Rs. in millions 19‚308 20‚962 26‚073 Import Quantity Million pairs 2.37 2.75 4.54 Import Value Rs. in millions 386 414 654 Sales Value Rs. in millions 51‚000 52‚000 53‚000 Market Size Rs. in millions 51‚386 52‚414 53‚654 Domestic Consumption Rs. in millions 32‚078 31‚451 27‚581 Source: .Industry Market Size & Shares. dated February 2005‚ Economic Intelligence Service Key Milestones Date/Year Event 1894
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