A STUDY ON THE PROMOTIONAL STRATEGIES OF IDBI FEDERAL LIFE INSURANCE CO LTD 1. Abstract of the paper The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à-vis its various competitors like LIC‚ SBI life‚ ICICI prudential‚ etc. The paper aims at the various promotional strategies adopted by the company to make information available‚ about its products‚ to its potential customers. The primary objective of the paper is to find out whether the
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Guns are a simple idea‚ and work all the better because of it. To put it simply‚ gasses push a projectile out of a barrel. The gun hasn’t changed much since it was created in china centuries ago. Other than looks it has kept the same principle elements‚ the primer‚ the propellant‚ and the projectile (Leghorn). A primer is a small explosive that occurs when the trigger is pulled to light the propellant. Despite what many people think‚ the propellant doesn’t explode‚ it burns. It burns very quickly‚ but
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Potential Competitors (1.5 marks) [pic] More people are concerning the quality of life and they adding spa into their lifestyle preferences. The spa industry in Singapore is booming since 2003 ( Verikios‚ 2007). Competition can be either direct or indirect that will affect the overall potential for success of your business. Competitors within the spa industry include the following: Direct competition would be companies offering
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Essay- Would Macbeth have decided to kill the king without the witches’ prophecy? Macbeth was a loyal and brave soldier‚ this was thought by everyone even by the king. Without the push and prophecy from the witches and Lady Macbeth Macbeth wouldn’t have thought of pursuing in killing of the king to become the next leader of Scotland. These examples are shown throughout Act 1‚ Scene 3 with Banquo and Macbeth’s first encounter with the witches. In this scene Macbeth and Banquo are told the prophecy
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as a business‚ where do we want to be‚ and how should we get there?” The manager then formulates specific (human resources and other) strategies to take the company from where it is now to where he or she wants it to be. A strategy is a course of action. Ford’s strategies included closing plants and terminating employees. We discuss various standard strategies shortly. First‚ we look more closely at the strategic management process. Steps in Strategic Management Strategic planning is part of
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What Is Grand Strategy?* by John Lewis Gaddis** Yale University When my colleagues Paul Kennedy‚ Charlie Hill‚ and I first began talking about setting up a grand strategy course at Yale in the late 1990s‚ at least half the people to whom we tried to explain this thought we were talking about “grant” strategy: how do you get the next federal or foundation grant? This misunderstanding would not have occurred‚ I think‚ during the fifty years of insecurity that separated the Japanese attack on Pearl
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1.0 EXECUTIVE SUMMARY This report is a promotional plan for Smirnoff’s new ‘bottled premixed ‘Light’. The report provides guidelines for Light’s promotional strategy for a period of one year 2006/07. The objectives of the promotional plan are to achieve growth for the Smirnoff brand by tapping into a new product and market‚ to increase market share and build awareness and preference for the Smirnoff brand in the affordable ready-to-drink (RTD) segment. Light is a vodka-based pre-mixer‚
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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of our daily basic needs‚ such as food‚ housing‚ and oil‚ I am requesting for a salary increase in my current position for my hard work. Food prices in the United States have increased significantly. For example‚ going out to eat for lunch costs about 10.00 USD. This comes out to 50.00 USD per week and 200.00 USD monthly. If you include breakfast and dinner than the cost increases two-fold! The rise in food prices is a major factor that is most strongly affecting our population. Sometimes‚ due
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1. What hardships did passengers suffer at sea? What relief could they hope for upon reaching Philadelphia? At the point when in such a hurricane the ocean rages and surges‚ so that the waves rise frequently like high mountains one over the other‚ and regularly tumble over the ship‚ so one apprehension to run down with the ship; when the ship is always hurled from side to side by the tempest and waves‚ so that nobody can either walk‚ or sit‚ or lie‚ and the firmly pressed individuals in the compartments
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