ABSTRACT Corporate Social Responsibility‚ a theory that has evolved since the 1990s‚ seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so‚ and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers
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Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple of
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Corporate Responsibility and Marketing Strategies Contemporary Business/508 January 28‚ 2014 Dr. Allen Beck Apple corporation bases its success on “creating innovative‚ high quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. To more thoroughly detail these principles‚ Apple has drafted a code of business conduct
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1 General Mills Corporate Responsibility MGT-153 Introduction to Business 2 Corporate Social Responsibility Corporate social responsibility is recognized as business activities that affect the community‚ and the impact of these activities in the community (Pride et.al.2008). This is important for businesses to connect with their community in order to create customer loyalty and to gain new customers. Customers often
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Corporate Responsibility And Marketing Strategies Larri Alston Michael Laverty Contemporary Business October 26‚ 2014 Apple’s current position on ethical and social responsibility is located on their website which state “Apple is committed to ensuring the highest standards of social responsibility wherever our products are made.” You can also access the company’s 2011 Supplier Responsibility on its website. This is their official stance on the matter but the company has
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importance of corporate social responsibility relative to other corporate objective” (40 Marks) Corporate social responsibility (CSR) is a firm’s decision to accept responsibility for its social‚ environmental and ethical actions. A firm’s decisions whether to adopt and rank importance to CSR should be due to a variety of reasons‚ like the financial stability of the company aswell as the culture of the organisation. But one definitive factor would be a firm’s corporate objectives‚ corporate objectives
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sustainability. Mars Chocolate Sustainability Efforts Mars states that it has been a global leader in cocoa sustainability for over 30 years. Mars claims to invest millions of dollars each year in initiatives that address the environmental‚ economic and social aspects of the cocoa supply chain. The principles by which Mars operates are to make certain it continuously seeks the most responsible methods of cocoa production‚ thus ensuring the entire supply chain benefits from this industry’s growth and the
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1. Title – The Path to Corporate Responsibility 2. Issue Identification – The main issue presented in this case is that corporate social responsibility takes a lot of work‚ insightful leadership‚ a restructuring of a company’s operations‚ and sometimes a trigger from outside critics of your normal business practices to actually bring about an organization that is a leader in ethical business practices. 3. Facts - What are the key facts/data to be considered here? - Businesses don’t
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Prepared by Group 12 – Div A Team Members 1. Aanad Menon 2. Adit Paul 3. Anirban Majumdar 4. Girish Patel Q.1) Jack Welch launched a number of initiatives on taking charge of GE in 1981. Was there a strategy driving the initiatives? Were the initiatives effective in accomplishing what Welch was aiming for? When Jack Welch joined the GE‚ there were many challenges in front of in terms of US economy recession‚ high interest rate‚ high inflation rate and the highest unemployment
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NIKE AND ITS APPROACH TO CORPORATE RESPONSIBILITY Nike is building a new approach to corporate responsibility (CR) that consider how it can harness the power of its business to influence social and environmental change‚ and the power of that change to help its business grow. Nike is made up of many smaller business units as well as functions‚ regions‚ distinct profit and loss centres and the like. As of 2006‚ its over acting goal was to see each and every business unit incorporating CR goals into
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