Article 2 * Corporate Reputation – the most important company asset? * The current widespread public backlash against business and its perceived unethical practices has left industry leaders scrambling to protect and nurture their corporate reputations. While the concept of business having to earn its’ social – as well as its legal- licence to operate‚ is now well-entrenched with the major business leaders around the world‚ many now find themselves having to incorporate the two sources
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« Every inhabited place on earth has a reputation » Anholt‚ 2011‚ p.7 A reputation according to the dictionary is “the estimation in which a person or thing is held‚ especially by the community or the general public”. A country communicates with the rest of the world and creates its reputation through what Anholt (2011‚ p.25) calls the six natural channels. He enumerates the different types of public relations as following: tourism promotion‚ export brands‚ policy decisions of the country’s government
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role model for their kids. I strongly believe celebrities should be obliged enough to be an admirable choice of a role model because‚ kids spend most of their time on television and internet to follow them. If the celebrities live a wild life their reputation in the public’s mind will be poor‚ and the celebrities will be viewed as a horrible choice of role models for the youngsters. In addition‚ it’s important to be a good role model because young kids are easily tempted‚ and if they find their most
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Reputation management is the practice of monitoring the reputation of an individual or brand‚ addressing contents which are damaging to it‚ and using customer feedback solutions to get feedback or early warning signals to reputation problems.[7] Most of reputation management is focused on pushing down negative search results.[8] Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.[9] Some examples of websites where a company may conduct
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After the war finished‚ Nicholas’s name and reputation remained essentially unrecognizable‚ even despite the number of people he rescued. In the year 1988‚ after nearly 40 years‚ Grete Winton‚ Nicholas’s wife‚ found a scrapbook from 1939‚ during the evacuations‚ that was hidden in the attic. This scrapbook with full of all the children’s photos and a complete list of names who was rescued by Nicholas’s organization and funds. Through the surfacing of the scrapbook‚ Nicholas’s story became viral
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brother of King George Vl‚ upon the death of King George V‚ their father‚ assumed the throne. But David was involved with his mistress‚ Ms. Wallace Simpson‚ who was from the United States. The night that King George V passed away‚ David hugged his mother and ran out of the room crying. David was not crying because he was upset that his father just passed away. He was crying because he was forced to the new king‚ even though he did not want to be king. David did not want to become the new king of England
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"His majesty is 29 years old and is very handsome." How the Venetian Ambassador described Henry between 1515-1519. "A youngster who cares for nothing but girls and wasting the money his father left." How the French Ambassador described Henry between 1509-1511. The French Ambassador’s answer is not surprising as he and Henry were enemies and later they went to war. Henry VIII was the second son of Henry VII and Elizabeth of York. He was born on June 28th 1491‚ was crowned king in 1509 and passed
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Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term‚ but advancement in computing‚ the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas‚ such as astroturfing review sites‚ trying to censor negative complaints or using gamey SEO tactics to influence results‚ there are also ethical forms of reputation management‚
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was chosen to be the king for the people of Syracuse. He decided to show his honor to the Gods by getting a wreath shaped crown made of pure gold. After inspecting the finished crown‚ Hiero was satisfied with the goldsmith. King Hiero later found out that the crown may not have been of pure gold‚ but made of a gold and silver mix. Hiero called in a young man by the name of Archimedes because he was capable of revealing the truth. How did Archimedes use his principle to solve King Hiero’s problem?
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King George III and the British accumulated a massive debt after the French and Indian war. British assets were depleting at an exponential rate‚ so Parliament decided to tax the colonists in order to offset their expenses from the war. By reducing the debt from the seven-year war King George’s could reign over the colonies for many years to come. Evidently taxing anyone who was neglected during the seven years’ war was the ultimate plan of alleviating the debt. British could keep stacking riches
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