C H A P T E R 5 Customer Acquisition Strategies and Tactics M anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs‚ advertising‚ alternative and direct marketing systems‚ sales promotions‚ and personal selling methods. Based on the solid foundation of developing a customer-oriented company‚ customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life
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The Role of the Logistician in Defense Acquisitions Instructor: ABSTRACT This paper will describe the role of the logistician throughout United States Department of Defense acquisition programs and strategies. It will be chronologically approached from design‚ planning‚ demonstration‚ refinement and sustainment phases. The role of the logistician will be characterized as paramount to the overall success of acquisition efforts and ultimate success of our fighting men and women in the
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reporters that are not well versed with economics. In this paper I will put emphasis on international trade and foreign exchange rates and how those affect the GDP‚ domestic markets‚ and students. I will also outline some of the benefits on goods and services that are imported from other countries and how those contribute to our economy in the United States. What happens when the dollar-value of goods and services imported into the U.S. exceeds the dollar-value of goods and services exported from the
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1.0 Introduction Although inflation is generally thought of as an inordinate increase in the general price level‚ throughout the history of economics the causes of inflation and the definition of inflation itself remained as an unresolved issue. There is a general agreement that‚ in the long-run‚ inflation is a monetary phenomenon. In short-run‚ however‚ many other factors could cause inflation that instigates unsettled debate on the causes of inflation. Every school of economists tries to define
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educational institutions‚ SEZs‚ etc. All of this necessitated acquisition of ‘Land’ which was under agriculture or forest. Taking away agricultural land makes farmers unhappy‚ and taking away forest land destroys ecology. Also many people depend on forests for their livelihood. Now the issue comes ‘how should we effectively allocate the land for agriculture‚ industries‚ and infrastructure‚ for inclusive growth’. Existing ‘Land Acquisition Act in India’ is not at all in congruence with India’s policy
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merger‚ acquisition or breakup of ABN AMRO‚ stating that the current stock price didn’t reflect the true value of the underlying assets. TCI asked the chairman to put their request on the agenda of the annual shareholders’ meeting of April 2007. Events accelerated when on March 20 the British bank Barclays and ABN AMRO both confirmed they were in exclusive talks about a possible merger. A consortium of banks‚ including RBS‚ Belgium’s Fortis‚ and Spain’s Banco Santander also proposed an acquisition and
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To what extent‚ and by what means‚ did Hitler create a totalitarian regime? After consolidating his power‚ Hitler sought to make Germany a nation a totalitarian state in which the one-party Nazi structure had absolute political authority over every aspect of ’life’. By suppressing opposition and making individuals mere pawns of the state this was partly achieved. Several strategies quickly ensured civilian support‚ whilst exploiting political opportunities and manipulating the economy allowed Hitler
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According to Keynes‚ the level of national income‚ in the short run‚ is determined at a point where planned or intended saving is equal to planned or intended investment. Saving as defined by Keynes is that part of income which is not spent on consumption (S = Y - C). On the other hand‚ investment is the expenditure on goods and services not meant for consumption. (I = Y - C). According to Keynes‚ if at any time‚ the intended saving is less than intended investment‚ it implies that people are spending
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1. Distinguish between Micro economics and Macro economics. Microeconomics may be defined as that branch of economic analysis‚ which studies the economic behavior of the individual unit‚ maybe a person‚ a particular household‚ or a particular firm. It is a study of one particular unit rather than all the units combined together. In microeconomics‚ we study the various units of the economy‚ how they function and how they reach their equilibrium. An important tool used in that of microeconomics is
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Finance Mergers and Acquisitions Shareholder wealth effects of domestic‚ cross-border‚ and cross-continental mergers and acquisitions 26 November 2009 Abstract This study analyses the differences in short-term shareholder wealth effects of domestic‚ cross-border and cross-continental mergers and acquisitions (M&As). Differences between wealth effects of domestic and cross-border M&As are expected since companies in crossborder M&As face differences in the economic environment. Furthermore
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