Marketing management | La Martina | Case Write-up | PROBLEM STATEMENT Lando Simonetti founded La Martina for the purpose of producing and selling functional polo equipment‚ focusing on controlled growth‚ limited availability‚ and embodying the polo lifestyle. Originally developed for polo players‚ the initial customer base of La Martina was comprised of polo players‚ teams and clubs. This niche market‚ with only 7‚000 to 8‚000 professional players and 20‚000 casual players worldwide‚ is concentrated
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to be told by advertisers. This medium allows for maximisation of the creative potential. Brand History Shangri-La is a premier hospitality provider founded in 1971 in Singapore. Its name was inspired by James Hilton’s legendary novel "Lost Horizon"‚ which encapsulates a placid haven in the Himalayas mountains‚ called Shangri-La‚ which cast a spell on its residents. Today‚ Shangri-La composes of over 70 deluxe hotels and resorts in key cities in Asia Pacific‚ Canada and the Middle East. Apart from
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El Niño & La Niña It should be recognized that the strong weather pattern called El-Nino-Southern Oscillation‚ or ENSO‚ is unfortunately an unavoidable occurrence. This weather formation is known as an essential process for maintaining long-term global climate stability throughout the year. El Nino and La Nina‚ two phenomenal and impacting events‚ generally occur in the ocean surface temperature across the central and eastern tropical Pacific. However these two weather extremes are two entirely
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Case Study La Shampoo 14/08/2011 Senay Sumercan 23307188 Evandra Tamzil 21215553 Jimmy Adrian Yulianto 21761728 Nuttapong Sungkhawun 21431760 Fastrelia Astrelia 21763038 In 1989 La Shampoo had began a very slow descent‚ but the company had not really addressed the problem till about two years ago. The problem? La Shampoo’s ability to keep up to date with the demands of the market. La Shampoo failed to comply with
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The legend of La Llorona Lechner‚ J. V. (2004). Allyn & Bacon anthology of traditional literature. Boston: Pearson A and B. Lyons‚ G. (1972). Tales the people tell in Mexico. New York: J. Messner. The legend of La Llorona (The weeping woman) is a well known Hispanic tale in the Southwestern part of the United States‚ Mexico‚ Central and South America and also Puerto Rico. Many versions of the story exist allowing them to fit the community where the story is being told. The story is about
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Sustainability Case Study “La Presa‚ Benguet” By: JECILLE MALULAN (August 2015) Time Context Sitio La Presa is actually Sitio Pungayan in Mount Cabuyao‚ Poblacion in this rustic town. And no‚ it is not located in Baguio City‚ but in Tuba‚ Benguet. Understand that Baguio is surrounded by other municipalities of Benguet‚ namely Tuba‚ Itogon and La Trinidad. The actual site of the popularized Sitio La Presa is outside of Baguio. Likewise‚ the strawberry farm is located in La Trinidad and not in the
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La Brea Tar Pits Introduction The La Brea tar pits have been well-known for over a century. Before the rise of European settlers‚ local Indian tribes used the tar to caulk canoes and waterproof tents. As the Industrial Revolution took off the early 1900s‚ the tar pits attracted oil men‚ as asphaltum is often associated with petroleum. Then‚ [w]hen W. W. Orcutt‚ the original organizer of the geological department of Union Oil of California‚ reexamined the area in 1901‚ he discovered "a vast
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Mobile phone technology DeVry University Introduction: Mobile technology is the technology used for cellular communication. It has developed extensively in the past couple of years and the development hasn’t stopped. Mobile technology has had a great impact on the economy‚ political interests and personal lives of the people‚ however‚ it has some cultural and political restrictions and geographical limitations. 1. History of mobile technology Who/what company has led the way in technology
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Ashley Castillo English Composition and Literature 1 Professor Clark M. Jackowe 9‚ October 2013 Here we go again! The drinking is non-stoppable with Jennifer Jenkins. Miss Jenkins would drink till she falls asleep. It’s a constant thing with her. I just can’t wait till she actually learns her lesson. She has completely ruined this relationship with all the drinking. What am I supposed to do? Every time I try talking to her‚ we end up fighting and then she drinks even more. I’ve gotten to the
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1) Problem Statement La Martina is facing difficult corporate dilemma‚ whether to focus on a production and selling of functional polo equipment or to become more mainstream and fashion oriented brand. Founder and CEO‚ Mr. Lando Cimonneti has always been step ahead and knew how to tackle stormy economic‚ political and social situation both in Argentina and worldwide. Innovative steps has helped the company remain successful and added an invaluable sense of uniqueness. La Martina has always been
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