GROHMANN* Although masculinity and femininity are personality traits relevant to brands‚ their measurement and contribution to branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople
Premium Brand Branding Gender role
Diesel’s Kids- and Sports line which struggled to grow. • In 1999: The Company decided to spin off Diesel Kids and Diesel Sports however‚ Product Design and Communications were kept centralized in Molvena/IT‚ this to ensure Brand image. • From 1999 to 2005: The CEO of Diesel Kids decided to distribute through independent Distributors rather than through Diesel Subsidiaries‚ which increased total revenue from EUR 3.5 million to EUR 50 million. Distribution • It is
Premium Brand Brand management Branding
A diesel engine (also known as a compression-ignition engine and sometimes capitalized as Diesel engine) is an internal combustion engine that uses the heat of compression to initiate ignition to burn the fuel‚ which is injected into the combustion chamber. This is in contrast to spark-ignition engines such as a petrol engine (gasoline engine) or gas engine (using a gaseous fuel as opposed to gasoline)‚ which uses a spark plug to ignite an air-fuel mixture. The engine was developed by Rudolf Diesel
Premium Diesel engine
Vroom! Diesel mechanics proves to be an interesting career. There are many tools needed in this area to fulfill the career‚ which means money. Diesel engines have been around for a long time now. This job field covers several different kinds of jobs such as truck mechanics and repair and maintenance. A Diesel engine is an engine that starts itself by compression. These engines first started in America. The first diesel engine was invented in 1892. In 1930 they started putting the diesel motors
Premium Internal combustion engine Diesel engine Automobile
CONTENTS Introduction to Diesel SWOT Analysis Target group Methods of research Diesel collection Advertising Worldwide Brave Materials Expansion Stakeholders Future values Conclusion Attachment I Source List II Five years plan III Questionnaire IV Worldwide brave materials expansions V Brave Fabrics and Garments VI Brave Materials Advertisements VII Current Advertisements 3 4 5 6 7 8 10 11 12 12 13 13 15 17 19 21 22 24 Diesel. For succesful living. 2 INTRODUCTION TO DIESEL Vision. Mission. History
Premium Hemp Sustainability Sustainable development
Diesel Engines Diesel engines are everywhere; they are used in all sorts of vehicle platforms. From Volkswagen Jetta’s‚ to big eighteen wheel tractor trailer trucks. They provide more torque then a regular gasoline engine because of the long stroke of the piston. Most diesel engines make peak torque at very low rpm. Diesel engines do not have spark plugs. They develop combustion by heating up the air going into the cylinder‚ while the air is heated the fuel injector sprays into the bowl of
Premium Diesel engine Internal combustion engine
vehicles‚ one of which is diesel. Due to this change‚ more and more diesel-powered vehicles are being bought and sold every day. Diesel engines are very efficient‚ in fact‚ much more efficient than gasoline engines. They are the backbone of the transportation throughout the United States‚ and the world. They power everything from compact cars to locomotives to massive sea barges. Diesel power figuratively makes the world turn.In order to better understand the success of today’s diesel engine‚ one must first
Premium Internal combustion engine
d th wi pe rm iss ion . T H E H O LY P L AC E © 9 99 s Pa Diesel Fuel Basics What Is Diesel Fuel‚ And Where Does It Comes From? by Alex Marcus key‚ and often overlooked‚ component in the world of reliable diesel engines is the stuff that actually makes the engines run. Along with a good supply of cool air‚ diesel fuel is an important component of the total diesel propulsion equation. Back in 1876‚ in Pico Canyon‚ California‚ primitive stills were used to boil
Premium Petroleum
Trait Theory and Brand Personality Framework in personality. Details of the two theories will be explained first‚ along with some real examples of how firms make use of personality traits to strengthen their brands. The shortcomings of the two existing theories will then be analyzed‚ and some measures developed by recent researchers will be introduced in order to overcome the weaknesses. I chose this topic because I am interested in psychology and personality traits. Many personality tests usually
Premium Personality psychology Psychology Brand
Rudolf Diesel was born on March 18‚ 1858 in Paris France the second of three children of Elise and Theodor diesel. Diesel spent is early childhood in France but because of the Franco-Prussian war in 1870 his family was forced to leave and moved to London. At 12 years old his parents sent him to live with his aunt and uncle because they wanted him to attend royal country trade school where his uncle was a math teacher and to become fluent in German. At age 14 he wrote a letter to his parents saying
Premium Diesel engine Rudolf Diesel Internal combustion engine