Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
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Diesel’s Kids- and Sports line which struggled to grow. • In 1999: The Company decided to spin off Diesel Kids and Diesel Sports however‚ Product Design and Communications were kept centralized in Molvena/IT‚ this to ensure Brand image. • From 1999 to 2005: The CEO of Diesel Kids decided to distribute through independent Distributors rather than through Diesel Subsidiaries‚ which increased total revenue from EUR 3.5 million to EUR 50 million. Distribution • It is
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A diesel engine (also known as a compression-ignition engine and sometimes capitalized as Diesel engine) is an internal combustion engine that uses the heat of compression to initiate ignition to burn the fuel‚ which is injected into the combustion chamber. This is in contrast to spark-ignition engines such as a petrol engine (gasoline engine) or gas engine (using a gaseous fuel as opposed to gasoline)‚ which uses a spark plug to ignite an air-fuel mixture. The engine was developed by Rudolf Diesel
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Vroom! Diesel mechanics proves to be an interesting career. There are many tools needed in this area to fulfill the career‚ which means money. Diesel engines have been around for a long time now. This job field covers several different kinds of jobs such as truck mechanics and repair and maintenance. A Diesel engine is an engine that starts itself by compression. These engines first started in America. The first diesel engine was invented in 1892. In 1930 they started putting the diesel motors
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CONTENTS Introduction to Diesel SWOT Analysis Target group Methods of research Diesel collection Advertising Worldwide Brave Materials Expansion Stakeholders Future values Conclusion Attachment I Source List II Five years plan III Questionnaire IV Worldwide brave materials expansions V Brave Fabrics and Garments VI Brave Materials Advertisements VII Current Advertisements 3 4 5 6 7 8 10 11 12 12 13 13 15 17 19 21 22 24 Diesel. For succesful living. 2 INTRODUCTION TO DIESEL Vision. Mission. History
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vehicles‚ one of which is diesel. Due to this change‚ more and more diesel-powered vehicles are being bought and sold every day. Diesel engines are very efficient‚ in fact‚ much more efficient than gasoline engines. They are the backbone of the transportation throughout the United States‚ and the world. They power everything from compact cars to locomotives to massive sea barges. Diesel power figuratively makes the world turn.In order to better understand the success of today’s diesel engine‚ one must first
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Diesel Engines Diesel engines are everywhere; they are used in all sorts of vehicle platforms. From Volkswagen Jetta’s‚ to big eighteen wheel tractor trailer trucks. They provide more torque then a regular gasoline engine because of the long stroke of the piston. Most diesel engines make peak torque at very low rpm. Diesel engines do not have spark plugs. They develop combustion by heating up the air going into the cylinder‚ while the air is heated the fuel injector sprays into the bowl of
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d th wi pe rm iss ion . T H E H O LY P L AC E © 9 99 s Pa Diesel Fuel Basics What Is Diesel Fuel‚ And Where Does It Comes From? by Alex Marcus key‚ and often overlooked‚ component in the world of reliable diesel engines is the stuff that actually makes the engines run. Along with a good supply of cool air‚ diesel fuel is an important component of the total diesel propulsion equation. Back in 1876‚ in Pico Canyon‚ California‚ primitive stills were used to boil
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Rudolf Diesel was born on March 18‚ 1858 in Paris France the second of three children of Elise and Theodor diesel. Diesel spent is early childhood in France but because of the Franco-Prussian war in 1870 his family was forced to leave and moved to London. At 12 years old his parents sent him to live with his aunt and uncle because they wanted him to attend royal country trade school where his uncle was a math teacher and to become fluent in German. At age 14 he wrote a letter to his parents saying
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Diesel Fuel is the Future Craig W. Brown COMM/215 March 3‚ 2013 RODNEY SPRAUVE Diesel Fuel is the Future Even though the cost of diesel is higher per gallon‚ diesel Fuel is more efficient because diesel fuel burns hotter creating more energy and it requires less to refine. Diesel fuel is more efficient than the internal combustion engine due to the higher temperature of combustion and greater expansion ratio. The typical gasoline engine is 30% efficient while the diesel engine normally
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