Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ as the basis for class discussion rather than to illustrate either effective
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Everyone notices it. They struggle with it‚ fight to survive through it‚ and when push comes to shove‚ they end up paying it anyways. It is gas taxation. Taxes on gas hit wallets hard and drain bank accounts. The federal gas tax was a mere penny per gallon and first came into effect in 1932 as a temporary charge. Nine years later‚ the gas tax became permanent through the Revenue Act of 1941 in order to help fund the war effort and increased by half a cent per gallon. In 1959‚ President Eisenhower
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A diesel mechanic is a special type of mechanic that has a decent salary. Becoming a Diesel Mechanic is a great idea because of the decent salary and the days you have off. A diesel mechanic is a special mechanic that works on heavier equipment than normal. Usually work on semis‚ trains‚ buses‚ or regular diesel trucks. Diesel mechanics is one of the higher paid mechanics because of the vehicles they have to work on. A diesel mechanic also works in a shop most of the time innless they have a job
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standards of skills are needed to be a successful diesel technician? In order to be an outstanding diesel mechanic you need to have mechanical and technical skills. Diesel mechanics job is to break down an engine and build it back together. They must well know the parts of an engine‚ the transmissions‚ air intake and the exhaust and brake systems. Technical skills include connecting computerized diagnostics equipment to diesel engines to analyze
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Bus 477 PROJECT OUTLINE 1. I BEGINNINGS: Setting the Stage a. Introduction: describe company‚ industry‚ segment‚ product/service(s)‚ business case… b. Brief History: timeline highlighting important events in the firm’s development c. Vision and Mission Statements d. Strategic Question‚ with rationale‚ that will guide analysis and strategic recommendations 2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats a. General Environment: United States Personal Care and Beauty Products
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sources of energy. A sizable percentage of people hold the opinion that traditional fuel such as petroleum and nature gas should be maintained while others encourage people to use replaceable energy. As I see it‚ the new type of energy should be appreciated. People who support this issue have their own reasons. In the first place‚ it is obvious that fossil fuels are nonrenewable energy in out earth. The total fossil fuels are limited and if we consume them excessively and rapidly‚ the resource would
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laws.” A diesel mechanic specializes in repairing and maintain diesel engines. Diesel engines are used in vehicles from trains to ships to buses and trucks. Not only does a diesel mechanic use the basic tools of the mechanic’s trade such as screwdrivers‚ wrenches and drills‚ but they use more advanced equipment like dynamometers. Diesel mechanics typical maintenance task include cleaning filters to keep the engine running properly and rebuilding the engine every hundred thousand miles. Diesel mechanics
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case study provided discuss the key benefits of strong branding for both the Diesel Brand and for Diesel consumers. Benefits for Diesel: Product Brand extension: Renzo Russo’s creation of a unique and desirable jeans label back in 1978‚ combined with the forces of a textile manufacturers‚ lead to birth of the Diesel Jeans and Workwear brand. Russo’s sole takeover of the company in 1985 lead to the beginning of the Diesel brand extension. The solid consumer perception of the brand ethics and quality
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Alternative Fuels People in America do not realize the fact that driving their vehicle is one of the regular activities that they do that has one of the largest impacts on the earth. With more and more cars in use each day‚ the more fossil fuels are called for. Fossil fuels are natural fuels that were formed from the remains of living organisms. These fossil fuels typically take millions of years to be formed. Since most fossil fuels are being imported due to it taking a huge amount of time
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Introduction to the Magnetic Treatment of Fuel By R.J. Kita Hydrogen is the lightest and most basic element known to man. With its simple structure comprised of only one proton and one electron‚ it is one of the major constituents of all hydrocarbon based fuels. By studying the response of hydrogen with respect to magnetic fields and the accompanying increased energy output‚ much can be learned and applied to other related fuels. In the oxidation/combustion of hydrocarbon fuels‚ it is the outer shell of the
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