1. For an above-the-line approach Diesel gave unsigned new bands an opportunity to have their music heard through their on-line radio station Diesel:U:Music which it’s choices of music are chosen by the resident DJ – The impact being that the Diesel team saw music as an inspirational part of that lifestyle and realised that exploring new music and artists was all a part of trying something different and experimenting with the unusual. Also the launch of their campaign with the phrase ‘Be Stupid’
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pressure within a ‘climate of fear’. Indeed‚ they had to deliver clean diesel motors which were also able to respect standards on fuel economy and low emission of gaz. Such standards were very difficult to reach. Indeed‚ Volkswagen prioritized the development of Diesel vehicles‚ highly popular in Europe‚ instead of electric cars. Thus‚ to reach the American market‚ traditionally diesel-averse‚ VW engineers got to deliver a clean diesel to respect U.S. regulations. Due to the eternal belief of executives
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Tractor Pulls and the National Tractor Pullers Association Tractor pulling is said to have started around the 1860’s during the time when farm machinery was pulled by horses. Back then farmers would brag to each other about whose horse was stronger overall. As the boasting started‚ pulling was created. The farmers would challenge each other and it would be settled by hooking up a barn door to the back of their horses. After hooking up the barn door‚ one by one people would jump on while the
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BRIEF PROFILE AND BIO-DATA SUBMITTED BY DR.N.ALAGUMURTHI DEPARTMENT OF MECHANICAL ENGINEERING PONDICHERRY ENGINEERING COLLEGE PUDHUCHERRY-605014 April 2014 Dr.N.Alagumurthi‚ Professor‚ Department of Mechanical Engineering‚ Pondicherry Engineering College‚ Pondicherry-605014 Dr.N.Alagumurthi‚ Professor‚ Department of Mechanical Engineering‚ Pondicherry Engineering College‚ Pondicherry is an erudite and renowned academic scholar‚ a high
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the capital of Uttar Pradesh on NH No 25 and is well connected by road‚ rail and air. It is a totally integrated automobile plant‚ engaged in designing‚ developing‚ manufacturing and marketing a broad spectrum of conventional and non-conventional fuel driven 3-wheelers. A. Sahay‚ Professor of Strategic Management and Chairperson Centre for Innovation and Entrepreneurship‚ Birla Institute of Management Technology‚ Greater Noida‚ India. Email: arun.sahay@bimtech.ac.in 1 Sanjay Mohapatra‚ Associate
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SWOT Analysis Strengths: 1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Leader in innovation i.e. 1st to introduce diesel engines‚ fuel injection and anti-locking brakes Weaknesses: 1. High maintenance cost of Mercedes Benz car 2. High prices compared to competition Opportunities: 1. Developing hybrid cars and fuel efficient cars for the future 2. Fast growing luxury automobile market
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approach‚ the engine captures the heat lost from the four-stroke Otto cycle or Diesel cycle and uses it to power an additional power and exhaust stroke of the piston in the same cylinder. Designs use either steam or air as the working fluid for the additional power stroke.[1] The pistons in this type of six-stroke engine go up and down three times for each injection of fuel. There are two power strokes: one with fuel‚ the other with steam or air. The currently notable designs in this class are the
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Caterpillar Page 3 of 8 Caterpillar is the world ’s #1 maker of earthmoving machinery and a leading supplier of agricultural equipment. The company builds construction‚ mining‚ and logging machinery; diesel and natural gas engines; industrial gas turbines; and electrical power-generation systems. Caterpillar has plants worldwide and sells its equipment globally via a network of 3‚500 locations in 180 countries. Caterpillar offers rental services through
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AVTEC: Its backairound:- The power unit plant of‚ AVTEC India Ltd. Which was initially the passenger car division‚ was established in 1984? The division comprised of state of art manufacturing complex‚ manufacturing fuel-efficient engines and transmission‚ basically for passenger car application. The division is spread over an area 153Hectare. The total investment in the division including the machinery amounted to around Rs.1840 million. The main assimilation of technology was from Isuzu Japan
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Table of Contents Executive Summary 2 Product 12 Price 12 Place and Promotion 13 Branding 13 Segmentation 13 Targeting 14 Positioning 14 Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics
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