CASE ASSIGNMENT: COKE ZERO Chapter # 8) Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement‚” she was baffled. She tried to talk them out of it‚ but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer‚ younger soft drink that tasted exactly the same as the
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struggling to fight off local competition but the only advantage that they were there first before Coca-Cola. The reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in
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FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences. CPM: Competitive Profile Matrix Nike is a
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glycogen (Rady Rolfes‚ Pinna‚ and Whitney‚ 2006). That is the energy you are using while you exercise‚ while your body will burn more fat for energy when you are at rest. It is of utmost importance to make sure enough carbohydrate is included in your diet if you want to be a competitive athlete. Proper "carbohydrate loading" before exercise will decrease the perception of fatigue during extended exertion (Colgan 1993). That doesn’t mean‚ however‚ that you only need carbohydrates before training‚ but
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Gout Diet The best key to get rid of painful attacks would be to embrace a healthy diet. A good diet is important for everyone. You have to be aware your food consumption to prevent triggering gout attacks. And most important of all‚ balanced and healthy diet will certainly enhance your condition to ensure that inflammation can be avoided. The easiest way to prevent gouty arthritis would be to eat properly. Individuals must go for a 70% Alkaline to a 30% Acidic balance in every meal. This ratio is
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McKinsey Matrix QuickMBA / Strategy / GE-McKinsey Matrix GE / McKinsey Matrix In consulting engagements with General Electric in the 1970’s‚ McKinsey & Company developed a nine-cell portfolio matrix as a tool for screening GE’s large portfolio of strategic business units (SBU). This business screen became known as the GE/McKinsey Matrix and is shown below: GE / McKinsey Matrix Business Unit Strength High High Medium Low Medium Low The GE / McKinsey matrix is similar to the BCG growth-share
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The Paleo Diet The Paleo Diet or Paleolithic Diet is referred to as the Caveman Diet‚ the Stone-age Diet‚ and the Hunter-Gatherer Diet. It is not about tearing chunks of meat off animals. It is about type of foods that are eaten. The Paleo Diet is the healthiest way a person can eat because it is the only nutritional approach that works to help stay lean‚ strong and energetic. Researchers indicate that the modern diet which is full of refined foods‚ trans fats and sugar cause diseases such as cancer
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March 06‚ 2013 The Mediterranean Diet Unlike most diets‚ the mediterranean diet isn’t meant to make one promote massive weight loss. The mediterranean diet was created because studies for about 50 years have shown that it helps accomplish good health. Along with fruits‚ vegetables‚ nuts‚ whole grains‚ eggs‚ and small amounts of fish and poultry‚ the mediterranean diet also consists of plenty of physical activity. The mediterranean diet has show to reduce LDL which is low density
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Yo-Yo Diets vs Complete Life Change Any American with cable has seen an infomercial by some companies advertising the next “fool proof” diet scheme. These diet plans claim that customers will lose so many more pounds in weeks. Americans are obsessed with dieting‚ and today‚ a large part of the population is classified as being obese‚ or extremely over weight. Therefore‚ with the population looking for a quick and easy fix for their weight issues‚ many turn to the fad diets. However‚ most of these
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