A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
Premium Coca-Cola
Growth Strategies of Coke Portfolio Portfolio analysis SWOT analysis Five forces applied on coca cola Growth strategy Marketing Environments Microenvironment Macro environment Competitive environment Rivals \ competitor Competitive advantage Market Segmentation & Positioning Strategy Market segmentation Coke segmentation strategy Page # 12 13 13 14 14 17 16 18 19 20 21 23 15 24 27 29 32(a‚b) 33 36 40 44 44 45 48 48 Positioning Product Strategy Level of coke as a product Branding
Premium Coca-Cola
Your Diet‚ Your Health Nutrition is essential not only for life‚ but for a healthy life. Learn about the connection between what you eat and how you feel. By Diana Rodriguez Medically reviewed by Christine Wilmsen Craig‚ MD We’ve all heard the old saying “you are what you eat.” And it’s still true. If you stick to a healthy diet full of vitamins and minerals‚ your body reflects it. You feel healthy‚ energized‚ and just all-around great. However‚ people who limit their diet to junk foods will
Premium Nutrition Soft drink
paleolithic diet‚ it is definitely well worth checking out farther. This nutritionary program was exposed to public interest in the early Nineteen seventies. It has since that time faded away out from the spotlight only to come up all over again in the late Eighties. Many studies have been done when it comes to evolutionary diet which includes this one especially. The dietary plan itself is labeled under a variety of names most notably‚ the Paleolithic diet‚ the paleo diet‚ the caveman diet‚ the Stone
Premium Nutrition Paleolithic Diets
FScN 1112 Principles of Nutrition "Fad Diet Critique" Jacquelyn Fox #59 The fad diet I chose was the Sensa Diet. It consists of sprinkling either a sweet or salty powder onto your food before you eat it with the intention of reducing the persons appetite‚ or making them feel fuller. The Sensa website states that by intensifying the smell‚ the SENSA® Tastants will make you feel full and more satisfied. 1. The sprinkles are sodium-free‚ sugar-free‚ calorie-free and gluten-free. Sensa does contain
Free Obesity Nutrition Weight loss
Sensible Diet vs. Crash Diet Seeking the right amount of calorie and nutrition is essential to weight losing. There are two main categories of diets: crash diet and sensible. People who want fast result pick crash diet‚ which is unwise and potentially dangerous‚ rather than sensible diet‚ which is health and safe. Food fasting is one type of crash diet‚ and it is the most dangerous method of all because overly done can lead to disturbances of heart rhythm or even death. During a fast‚ a person
Premium Nutrition Diets
The Paleo diet plan mainly focuses on the lifestyle of an individual. It is intended to restrict and eliminate specific food groups that may cause a person to gain weight. You can compare the Paleo diet to eating like a caveman. This is based on the understanding that the ideal human diet was the one we had in earlier times. These are foods that were eaten by those living in the Paloelithic era‚ hence the name‚ Paleo diet. The main foods of the Paleo diet include: -Fish -Vegetables -Meat -Nuts
Premium Nutrition Obesity Dieting
I originally choose Dr. Pepper but I figured I could probably get more research if I use Coke‚ since it is a coke product. Coco was discovered way before "It was 1886‚ and in New York Harbor‚ workers were constructing the Statue of Liberty. Eight hundred miles away‚ another great American symbol was about to be unveiled. Like many people who change history‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid
Premium Coca-Cola Soft drink
Over the last few months there has been a lot of talk about the best diet. (Check out U.S. News’ evaluation of 20 popular diets‚ for instance -- the DASH diet came out on top.) But what about those diets that didn’t make the cut ... by a longshot? While it’s great to know what we should be doing to make healthy eating choices (especially since 66 percent of adults in the U.S. are overweight or obese)‚ it’s clear that societal pressures to look a certain way (read: thin) push people to look for quick
Premium Diets Nutrition Dieting
everywhere you go‚ you see diet programs in every possible media. Diet programs have mushroomed all over the place‚ preaching their different philosophies in best-selling books‚ audio tapes‚ TV shows‚ and the Internet. Diet in a cabbage soup Cabbage Soup Diet is one of the diet programs that enjoy popularity. It is a low fat high fiber diet that will help you lose those few extra pounds. People who intend to enroll in other long-term diet programs also use the cabbage soup diet to help them get into
Premium Nutrition Dieting Obesity