Store Atmosphere Store atmosphere is created by the design‚ color‚ and layout of the store. Both exterior and interior design affect atmosphere. External factors: architectural design‚ signs‚ window display and use of color‚ which together create an identity for a retailer and attract customers. The image that is projected should be consonant with the ethos of the shop. Interior factors: store lighting‚ fixtures and fittings‚ and layout. Color‚ sound‚ and smell can affect mood. In this presentation
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Comparison/Contrast Essay Online Shopping vs. In-store Shopping One of the great choices that we have in the modern world today is whether to shop online or actually go to the brick and mortar store and do our shopping. While both offer great sales and promotions along with great selections from which to choose‚ they both have pros and cons which must be considered in order to determine which of the two choices offer the best shopping option. In-store shopping offers the buyer the opportunity to
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Job Description Date written: October 19‚ 2003 Job Status: Full-time position Position Title: Retail Store Manager Job Summary: Manages sales activities of establishments. Directs staffing‚ training‚ and performance evaluations to develop and control sales program. Coordinates sales distribution by establishing sales territories‚ quotas‚ and goals and advises dealers‚ distributors‚ and clients concerning sales and advertising techniques. Assigns sales territory to sales personnel. Analyzes
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consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not‚ remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores‚ such as format or list size‚ distance of store from home‚ as well as intangible factors like the environment of the store. Retailing requires a considerable understanding of the consumer behavior
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The Philadelphia’s Healthy Corner Store initiative was started in response to the obesity crisis. This initiative was designed to highlight bad food choices‚ and to make healthier choices with nutritious food by partnering with grocery/corner stores. Over 600 corner stores committed to promoting/selling healthy products‚ i.e. fruits/vegetables. This initiative targeted minority neighborhoods suffering from highest poverty rates which is directly linked to higher obesity rates‚ health issues (type
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consumer store choice behavior. Although the influence of these elements differs‚ depending on such variables as the type of product purchased the type of store (such as discount‚ department or other)‚ and the type of consumer ‚ the factors discussed in this section have been found to exert general influence on store choice. They include store location‚ physical design assortment‚ prices‚ advertising sales promotion personnel and services. Store location Location has an obvious impact on store patronage
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CASE STUDIES CASE 1: Pelican Stores Pelican Stores‚ a division of National Clothing‚ is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data
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Learning Activity 1 Question 1: As a sole proprietor‚ there is no difference between Owen and Owen’s Pets Store. As such‚ all income from the business is considered personal income by Owen and will be taxed accordingly (The legal and ethical environment of business‚ 2014‚ pg. 350). Learning Activity 1 Question 2: Dissociation occurs when a party ceases to be associated with the business‚ giving up authority to act and participate in the activities of the business (Clarkson‚ K.‚ Miller‚ R.‚ & Cross
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The original Central Market grocery store is a reinvented take on typical grocery store chains located in Austin‚ Texas. Their aim is to create an improved grocery store shopping experience focusing on fresher products‚ efficiency‚ customer service‚ store layout‚ and other subsidiary services offered. They have incorporated the look and feel of a farmers’ market into a lively‚ interactive service experience. The Central Market grocery store promotes discovery and exploration through its environmental
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Apple Stores Name: Institution: The Secrets of Apple Stores: Retail Experience V.s Design Architect Any successful company has a set of factors that get it to a level that other companies aim to be at. This company has not only flourished in designing the best mobile smartphone handsets‚ but other hand held and personal computer devices that have changed the world. The company’s success is also associated with its management and leadership which has promoted its public image
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