Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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fiction movies Planet of the apes 1968 by J. Schaffner and the newer version by Tim Burton are examples of dystopian fiction. Both movies explains the idea of doomsday that there are facts and ideologies that we use in the present that can lead to the destruction of mankind. The reason of the dark theme is that fiction is related to horror‚both of them reject any type of change (Helfield 4). Therefore in both of the movies apes took the role of humans and became the masters and both movies had medieval
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Movies are a great success in todays entertainment and technology world. movies are simply pictures in motion and nothing else but attract us so much .Movies are a good influence as sometimes they potray a very good message through an interesting way within a short time .They are also stress busters with all the comedy that they include sometimes . I personally feel movies and films are a good influence as they help many people find out their talents‚ and movies are something what usually everyone
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Today‚ I am going to talk about my favorite movies. I like to watch movies very much; especially I like foreign films lots than Japanese films‚ because I like to study foreign languages. I watch movies with English subtitle‚ and it is good how to learn English. Do you know the film titled “BIG FISH”? That is my best favorite movie. The story is human drama‚ and I can see the love between father and the son. And the story is not only human drama‚ but also fantasy. It is most beautiful story that
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Everywhere you look you can find some type of racial stereotyping. It’s around us‚ in the books we read‚ and the films we watch. Most movies just poke fun at racial stereotyping but some movies show the harsh side of labeling a certain race. After 9/11 many people saw Middle Eastern and South Asian people as terrorists. In airports the tighter security portrayed the seriousness of the US government. However‚ the firmer security was only leaned toward people with specific last names‚ and certain nationalities
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upset and had some physical distractions in our lives‚ we were so sad and stress when we memorized them. So we also do something we like to forget our stress‚ sadness‚ worries and negative thoughts. For me‚ I love to listen to the music and to watch movies and dramas. I am used to do these things when I feel distress and down. But I don’t waste my time with it all the time. But I watch a movie at least everyday. For music‚ I can’t live normally without listening to the music. A day is not perfected
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have made this classic play into film. Both directors have portrayed the major scenes within the play with some similarities and differences. The three major fight scenes being discussed are: the fight scene at the start‚ the fight scene between Tybalt and Mecrutio and the death scene of Romeo and Juliet. In the first scene‚ the audience is introduced to the hatred between the two feuding families‚ and both directors portray this in similar and different ways. One similarity is the camera angles;
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The Influence of Globalization on movies Nowadays‚ movies‚ which are the most important entertainment of people‚ has spent much more money and time than before by a growing number of people. Different kinds of new movies play nearly everyday; and the way to watch a movie isn’t confined to the cinema. Along with the improvement of digital postproduction and digital effect is applied to the movies‚ they make people to be personally on the scene when you watch a movie. In the past twenty years
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Movies and Their Impact on Society “I’m going to make a name for myself. If I fail‚ you will never hear of me again”- Edward James Muggeridge. True to his words he succeeded in making a name for himself and he created the first movie or “motion picture”. Now if you do not understand or know what a movie is I will enlighten you as best I can. Movies are a rollercoaster ride that transcends people into a whole different world fresh out of somebody’s imagination as seen through the genres of horror
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Pioneer developments in "moving pictures" occurred during the 1890s with the patenting of the kinetograph and kinetoscope (1891) by Thomas Edison and W.K.L. Dickson in the United States and the cinematograph (1895) by the Lumiere brothers in France. By the turn of the century‚ films less than a minute in length were being exhibited at major fairs in the U.S. and abroad. Soon after‚ audiences began flocking to movie houses called "Nickelodeons‚" one-floor venues‚ where short films (approximately 10
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