BACKGROUND On January 24‚ 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows
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Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08)‚ Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin‚ as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09‚ the profit margin was cut in half. At the same time the sales decreased from $61‚101 to
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Michael Dell founded Dell in 1984 at the age of 19. Steve Jobs and Steve Wozniak designed Apple Computer on April 1‚ 1976. As both companies continue to grow they have contributed to a wide impact on competiveness and efficiency towards strategic goals. Dell Computer Corporation is one of the most visible success stories in the computer market. By selling personal computers directly to customers over the Internet‚ offering a build-to-order sales system‚ and then linking suppliers‚ workers‚ managers
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not the actual product. Samsung and Apple are two major smartphone companies‚ and they both have similar marketing ideas. Samsung created the commercial “Graduation Party” to promote the Galaxy 8‚ and Apple created the commercial “Barber Shop” to promote the IPhone 7. Both commercials are trying to promote camera quality by using pathos‚ ethos‚ and logos. Both Apple and Samsung are strong in pathos and ethos‚ but Apple is weaker in logos than Samsung. Apple and Samsung
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Dell Inc Dell ’s name rings from the desktop to the data center. The world ’s #3 supplier of PCs (behind #1 HP and China-based #2 Lenovo)‚ the company provides a broad range of technology products for the consumer‚ education‚ enterprise‚ and government sectors. In addition to its line of desktop and notebook PCs‚ Dell offers network servers‚ data storage systems‚ printers‚ Ethernet switches‚ and peripherals‚ such as displays and projectors. It also markets third-party software and hardware. The
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Apple and Microsoft are considered the top competitors in the computer and electronic manufacturing industry. Their ongoing battle for number one has been more than prevalent to the public in the last ten years. Everywhere you go‚ there is either an ad for an iPhone or an ad for Microsoft and they are continually differentiating themselves from each other with every opportunity that they can get. The differences of the two companies do not out weigh the similarities‚ but they sure have a large impact
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Introduction In this paper‚ I am going to bring out the similarities and differences between Microsoft and Apple. It is evident that rivalry is the mother of innovations in the contemporary world. The rivalry between Microsoft and Apple to dominate the technological industry and markets has seen major developments in the industry. Their achievements have been tremendous in the past years‚ and in 2012‚ according to the Fortune list‚ Apple was perched at position 17 while Microsoft was at 37 (Noga 20). Many
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contrast between Apple and Microsoft With the rapid development of the technology‚ especially electronic industry‚ some companies are developing well‚ especially Apple INC and Microsoft. Apple and Microsoft have been competitors for a long time‚ their development direction is different and they had different performance. Their strengths and weaknesses are reflected in three parts which are operating systems‚ research and development concept of products and the market. In a word‚ apple is more
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countries. In the future‚ the industry will keep seeing mergers and alliances between companies to complement their services and product to better satisfy their customers such as the alliance between Dell and Lexmark. Apple Apple was founded in 1977. Its mission statement is “Apple will be a leader in providing simple‚ powerful‚ high-quality information products and services for people who learn‚ communicate‚ and create”. Apple is distinguished by stylish product innovation and entrepreneurship. The
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be the best possible to make a difference. "Being the best" taken to an extreme leads to arrogance‚ self-centeredness‚ ignorance‚ and true failure. The better perspective is‚ "how can best magnify my strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1‚ apple computers sales When your passions and strengths are focused on providing the best value possible to others‚ then you have found your sweet spot. Let see how Dell and Apple have embraced their respective
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