[pic] AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH (AIUB) BBA Program Principles of Management Course Outline- Fall 2011-2012 Semester Course Code : BBA-1203 Pre Requisite : Introduction to Business (BBA-1101) Course Credit : 3 Course Title : Principles of Management Course Faculty : Md. Mostofa Jaman Department : Management Email : Jaman@aiub.edu Vision AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH (AIUB) envisions promoting professionals and excellent leadership catering
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Market Orientation and Product Orientation This is an important distinction. Most businesses would today describe themselves as being ‘market oriented’ or ‘market led’. This approach requires market research and market analysis to indicate present and future consumer demand. The consumer is put first – the business attempts to produce what consumers want rather than try to sell them a product they may not really want to buy. It has advantages‚ especially in fast-changing‚ volatile consumer markets
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TO: THE RECTOR REF. RO/KF/2012 FROM: THE RESEARCH OFFICE DATE: 13TH NOV‚ 2012. A REPORT COMPILED BY MR. PRINCE OTUTEY ON LECTURERS’ AGITATION FOR PAY RISE AT KOFORIDUA POLYTECHNIC. 1.0 TERMS OF REFERENCE On the 20th September‚ 2012‚ the lecturers of Koforidua Polytechnic agitated for a rise in their salaries. As a result‚ the
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Overview: Florence Kluckhohn Value Orientations R.S. Zaharna‚ Ed.D. American University In her seminal paper "Dominant and Variant Value Orientations‚" Florence Kluckhohn outlined five basic human problems that were common to all peoples at all times and all places (1953‚ p. 346). The value orientations Kluckhohn identified speak to the assumptions that we make about ourselves and our relationship to the world‚ which in turn‚ guide our actions. Table 1 (found at the END of this piece) provides
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Product Orientation to Solution Orientation: A Journey Most industrial goods manufacturers and other organizations operating in B2B markets currently face testing times owing to bad economic conditions. While the economic downturn threatens the growth of a lot of these B2B businesses‚ other factors have also emerged that have contributed to this situation of the “perfect storm”. Increased price competition from the traditional low-labour countries‚ increased product quality levels from these same
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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UK Journal of Marketing Management Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b Lund University‚ Sweden b Lund University‚ Sweden Published online: 02 Sep 2013. To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector‚ Journal
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2012 | Ha Luong HangCultural Differences and People ManagementBIBU602 | ------------------------------------------------- What do you understand by the term ‘national culture’? And why do you think that French (2010:44) argues that ‘Culture remains a core concept both for students of business and managers in work organisations’? Abstract: The aim of this essay explains my knowledge and understanding about the term ’national culture’ and introduces the differences mentioned by the theorists
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head: Management and Leadership If one were asked to explain the differences in management and leadership one could go to dictionary to look the two terms up. The person may find that management means to judiciously use a means to accomplish a result‚ and that leadership means to have the capacity to go ahead of or provide direction. This is a simplistic view and truly does not go into depth as to the differences between management and leadership. So what is the true meaning and differences between
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Hoàng Hồng Thủy – LQT40A THE DIFFERENCES BETWEEN BRITISH ENGLISH AND AMERICAN ENGLISH INTRODUCTION Those people who complain about the difficulties of learning German‚ don’t know how lucky they really are - they only have one language to master. Admittedly‚ there are regional differences of dialect in German-speaking countries‚ but the non-native speaker who has learned Hochdeutsch (high or standard German) should have no problems in making himself understood by citizens of Germany‚ Austria or Switzerland
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