questions. 1. What is an Agency? Agency is a fiduciary relationship “which results from the manifestation of consent by one person to another that the other shall act in his behalf and subject to his control‚ and consent by the other so to act”. A party who employs another person to act in his behalf and subject is called a Principal. A party who agrees to act on behalf of another is called an Agent. Agency is governed by a large body of common law known as agency law. Eg: A real estate broker
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Evolution of Advertising | | | | | Amrit Keyal | | | Introduction The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg’s invention of the moveable-type printing press in 1450 that resulted in the mass production of posters and circulars. The first advertisement printed in English was a handbill printed in 1472. It was primarily
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Deceptive Advertising Description of the content area This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds
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Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr‚ 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr‚ 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio
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INTRODUCTION Online advertising‚ also called Internet advertising‚ uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing‚ search engine marketing‚ social media marketing‚ many types of display advertising (including web banner advertising)‚ and mobile advertising. Like other advertising media‚ online advertising frequently involves both a publisher‚ who integrates advertisements into its online content‚ and an advertiser‚ who provides the advertisements
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stays. 3 factors: * Attractions * Amenities or Facilities * Access Tourism as a Service * Employees perform actions that benefit or serve customers * Employees are professionals * A special attitude or relationship exists between the employee performing the service and the customer receiving it Travel: Is the act of
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What is Political Advertising? Advertising whose central focus is the marketing of ideas‚ attitudes‚ and concerns about public issues‚ including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and‚ in the case of political campaign advertising‚ to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather
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Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases‚ some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition‚ or USP
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DATA REPRESENTATION CPU uses electronic elements such as switches‚ which are represented in two states i.e.‚ on/off state (high/low state). These two states are indicated as 1 and 0. In other words‚ computer operates only in two digits 1 and 0. Hence‚ our ordinary decimal number system consisting ten digits (0-9) do not suits the data representation of CPU. It works with simple binary system. BINARY NUMBER SYSTEM It uses two symbols or digits i.e. 0 and 1. And all the symbol‚ Arithmetic
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THE EFFECT OF CONFLICT OF INTEREST ON EXECTIVE MANAGEMENT Conflict of interest is a set of circumstances that creates a risk that professional judgment or actions regarding a primary interest will be unduly influence by a secondary interest. Primary interest refers to the principal goals of the profession or activity‚ such as the protection of clients‚ the health of patients‚ the integrity of research‚ and the duties of public office. On the other hand secondary interest motives as the desire
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