Executive Summary An investor who would like to be rational and scientific in his investment activity has to evaluate a lot of information about the past performance and the expected future performance of companies‚ industries‚ and‚ the economy as a whole before taking an investment decision. Such evaluation or analysis is called Fundamental Analysis. Indian Economy has covered a long ground since it was liberalized in 1991. Today‚ India has the fourth largest economy in terms of purchasing power
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1 CORPORATE SOCIAL RESPONSIBILITY AS AN INTERNAL MARKETING STRATEGY C.B. Bhattacharya Sankar Sen Daniel Korschun July 2007 Forthcoming: Sloan Management Review‚ Fall 2007 Abstract In today’s economy‚ companies must work harder than ever to attract‚ retain and motivate talented employees. Our research shows that corporate social initiatives (CSR) can serve as a highly effective component of internal marketing programs by fulfilling employee needs and drawing them to identify strongly
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Industrial Profile HISTORY OF BANKING IN INDIA Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India’s banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans
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UNIVERSAL BANKING AND ITS SCOPE. UNIVERSAL BANKING AND ITS SCOPE. MADE BY: ANKITA JAIN B.COM (SPECIALIZATION-ACCOUNTING AND FINANCE) MADE BY: ANKITA JAIN B.COM (SPECIALIZATION-ACCOUNTING AND FINANCE) * SCOPE AND ADVANCEMENT OF UNIVERSAL BANKING ALONG WITH COMPARITIVE ANALYSIS BETWEEN SBI AND ICICI BANK. * SCOPE AND ADVANCEMENT OF UNIVERSAL BANKING ALONG WITH COMPARITIVE ANALYSIS BETWEEN SBI AND ICICI BANK. TABLE OF CONTENTS CHAPTER NO. | CONTENT | PAGE NO.
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Amor‚ D.‚ “The E-business (R)Evolution” ‚ New Jersey‚ Prentice Hall PTR 8. Atkins‚D.et.al. “Internet Security: Professional Reference”‚ Indianapolis‚ New Riders‚ 1996. 9. Arunachalam‚ L. and Sivasubramanian‚ M. (2007) ‘The future of Internet Banking in India’‚Academic Open Internet Journal‚ Vol. 20. www.acadjournal.com 10. Ahuja K‚ Gwal A and Singh M (2006)‚ “Credit Cards in Indore: A Consumer Perception”‚ Strategies of Winning Organizations‚ Ed. By Upinder Dhar‚ Dhar S and Chauhan V S‚ Excell
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Country: Thailand Country Overview Overview of the Thai Banking Industry To begin with‚ the overall structure of the Thai financial sector is mainly consisted of the Bank of Thailand (BOT)‚ governed by the Ministry of Finance‚ whose duties are to maintain financial stability of the economic system and to supervise financial institutions – commercial banks‚ finance companies‚ credit foncier companies‚ and non-bank such as credit card and other non-collateralized loan activities. Other key
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relationships. It is important at this juncture to trace the genesis of mobile banking in Kenya. In 2005‚ a development agency requested for proposals from interested parties on cost effective ways of deepening Kenya’s financial sector through enhanced access to financial services and products. Safaricom‚ a mobile service provider in collaboration with Vodafone UK‚ one regulated commercial bank and two microfinance institutions submitted a proposal based on the use of mobile phones
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Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand‚ financial marketing is the function which relates uncongenitalies‚ differences and non
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MARKETING OF BANKING SERVICES. 1. Introduction. Bank Marketing. Why Bank Marketing. Features of Bank Marketing. Services. Characteristics of Services. Difference between Product and Services. 2. Marketing. Features. Marketing of Tools and Techniques. Marketing Mix in Banking. Growth of Service Market. Marketing Approach in Banks. 3. Justification for Marketing the Banking Services. Satisfaction of Customer Needs. Bank Marketing in the Indian Perspective. 4. Articles
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The banking industry in the emerging market economies: competition‚ consolidation and systemic stability - an overview John Hawkins and Dubravko Mihaljek I. 2. Introduction ........................................................................................................................... Forces for change ................................................................................................................. Deregulation and opening-up to foreign competition ...................
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