I. MICROECONOMIC Micro-environment is preferred as ‘the operating system’ which includes the forces that has significant impacts on and can affect the organization’s ability to operate and serve its customer (Chaffey et al‚ 2009). This is influenced by the need of customers and how services are provided to them through the competitors‚ marketing intermediaries‚ and suppliers within the marketplace (Chaffey et al‚ 2009). 1. Customer Airasia provides to its customers the basic flight carrier
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THE IMPORTANCE OF MICROECONOMICS 1. New Businesses o Entrepreneurs create businesses by purchasing and utilizing factors of production. In order to estimate the potential return on investment (ROI) of those factors of production‚ entrepreneurs must have a basic grasp of microeconomic concepts: supply‚ demand‚ cost‚ profit. Without such a grasp‚ it is impossible to know how much a particular good can be sold for in a particular area. Furthermore‚ without a grasp of costs and earnings
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ECON 281 Fall Term Intermediate Microeconomic theory I University of Alberta XiaoGang Che Chapter One Overview 1. Defining Microeconomics and Macroeconomics 2. Microeconomic Modeling Tools • Constrained Optimization • Equilibrium Analysis • Comparative Statics 3. The Types of Microeconomic Analysis • Positive Analysis • Normative Analysis Chapter One 2 Microeconomics Defined Microeconomics is the study of how individual economic decision-makers such as consumers‚ workers‚ firms
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Introduction to Macroeconomics Chapter 1 Introduction to Macroeconomics 1.1 INTRODUCTION • • • • • • • Economics is divided into two main branches: microeconomics and macroeconomics. Macro means large‚ and micro means small. Microeconomics takes a close-up view of the economy by concentrating on the choices made by individual participants in the economy such as consumers‚ workers‚ business managers and investors. Microeconomics stresses on the role of prices in business and personal decisions
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Fundamentals of Microeconomics In the world today product and services are both key to the survival of mankind. Depending on the demand from consumers‚ companies will see an increase or decrease of the items they produce or the service rendered. In the article of trends in US gasoline and ethanol use and petroleum production and imports these items will be looked at; as well as a discussion of the fundamentals of microeconomics. First‚ in order to understand what the fundamentals of microeconomics are
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study of microeconomics is important. 2) Define “ceteris paribus”. Explain why the device of ceteris paribus is so important in economics. Prepared for: Prof. Madya Habibah Lehar Prepared by: Nik Syahirah binti Nik Muhammad : 2012636032 : BA2F 1) The Importance to study Microeconomics. Microeconomics as has been stated by those who have studied Latin know that the prefix “micro-“ means “small‚” so it shouldn’t be surprising that microeconomics is the
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SUBJECT NAME : MICROECONOMICS SUBJECT CODE : BEC1001 ACADEMIC YEAR : AY 2012/2013‚ OCT SEMESTER “By submitting this work‚ we are declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also
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corresponding dichotomy is between “macroeconomics” and “microeconomics.” The motivating force for the change came from the macro side‚ with modern macroeconomics being far more explicit than old-fashioned monetary theory about fluctuations in income and employment (as well as the price level). In contrast‚ no revolution separates today’s microeconomics from old-fashioned price theory; one evolved from the other naturally and without significant controversy. The strength of microeconomics comes from the simplicity
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Macroeconomics Objectives: 1. To deepen and widen students’ understanding of theories and laws that rule the national economies 2. To enhance students’ analytical ability 3. To give a macro-perspective to the economic phenomena around the world 4. To help students better comprehend the domestic and global economic realities and try to predict future course of events References: 1. ‘Economics’ by Paul Samuelson 2. ‘Macroeconomics’ by Dornbusch Fischer 3. ‘Macroeconomics’ by Richard
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development in order to provide consumers with products of the best quality more efficiently. On the other hand‚ there is a loss in consumer surplus as a result of a monopoly in the market‚ as shown below. Consumer surplus can be defined as the difference between what consumers are willing to pay for a good or service relative to its market price. A consumer surplus occurs when the consumer is willing to pay more for a given product
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