potential rewards as celebrity endorsements are always a high-risk‚ high-reward situation and there is always a human element that you might not know about.( Miller 1994) 1.2 Research Aim The topic of celebrity endorsements and its elements is heavily documented in academic literature‚ but what makes this research interesting is that it enables us to understand the celebrity endorsement process from an Indian consumers point of view. Not much work has 7 been seen in the Indian light
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Introduction Longitudinal Qualitative Research is a relatively recent development which has yet to be fully articulated as a coherent methodology (Neale & Flowerdew‚ 2003:189)‚ although examples of this style of research can be traced back several decades. There are few books which deal with it in any depth (although see Saldana‚ 2003). In this essay I am going to; outline longitudinal qualitative research (QLR); address the main features of it; provide an outline of its strengths and weaknesses;
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“Does Nursing Documentation Reflect Actual Work Done by the Nurse?” Using a multiple-cases method of qualitative research‚ Brooks (1998) conducted a pilot study to investigate nurses’ perceptions of the function and value of documentation and barriers to this process. The study consisted of interviewing seven staff nurses using open-ended questionnaire that focused on their communication about clinical care and their reasoning and decision making for a client they care of for that day. Following
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and affective‚ as well as behavioural components. Existing sports fan research utilises either strong qualitative‚ or more often‚ strong quantitative methodologies. The strengths and weaknesses of each approach are outlined‚ developing the argument that the use of a single methodology often fails to explore all of these components. The use of a mixed methods approach is suggested to counteract this weakness and to enhance research into the sports fan. Introduction Although interest in the sports
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Qualitative Research Critique Cindy Walters NUR/518 October 8‚ 2012 Elizabeth Esterl Qualitative Research Critique Hi‚ my name is Cindy Walters. I am presenting a qualitative research critique on a study conducted in 2011 on people with bipolar disorder with comorbid substance use. The study is entitled “The lived experience of adults with bipolar disorder and comorbid substance use disorder” written by Terry Ward‚ MSN‚ PhD‚ RN. Bipolar disorder involves changes in cognition‚ behavior
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characteristics of qualitative research. There are eight specific characteristics of qualitative research include natural setting‚ the researcher as the key instrument in the study‚ numerous sources of data‚ inductive and deductive data analysis‚ participants’ meanings‚ emergent design‚ reflexivity‚ and holistic account (Coburn‚ 2017). The natural setting for qualitative research is out in the field where the participants stated the problem occurred. With qualitative research‚ the researcher has
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PROGRAMME : BSc. PROJECT MANAGEMENT YEAR 4 SEMESTER 2 (Part Time) COURSE MODULE NO. : RES 300 COURSE MODULE : ADVANCED RESEARCH COURSE WORK : EXPLORATORY RESEARCH AND QUALITATIVE ANALYSIS (W. Zikmund‚ Business Research Methods Chpt. 7) LECTURER : JASON ALEXANDER STUDENT NAME STUDENT NUMBER KEVIN PIERRE : 2007033058 DIANNE DOOKIE-ALEXANDER : 2004030496 MARY REYES : 2007036113 PHYLLIS CUPIDO : 2009033011
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THE SCOPE AND NATURE OF QUALITATIVE RESEARCH SFR780 GOODWIN TWO CULTURES OF RESEARCH* Humanistic Research Natural Science Research Individuals and relations Properties or attributes of objects Development is of interest to the researcher Objects normally are not assumed to change during course of study Intensive study of small number of individuals Objects/individuals studied in natural surroundings Study many specimens‚ sample
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Qualitative and quantitative research about the Middle East and its many problems or any subjective matter encompasses the hypothesis. The hypothesis leads to a decision based on experience of the past and present state in the subject matter. A hypothesis eliminates prejudice
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Quantitative and Qualitative Research Methods Sabina Baniya Kathmandu University School of Management Kathmandu University‚ Kathmandu February 2013 There are different research methods that have been guided by different philosophy of science that were developed by philosopher‚ researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated
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