RURAL MARKETING & ITS’ DEVELOPMENT Submitted to: Submitted by: Prof. Tripti Ghosh Sharma Ritesh Raushan FT-09-824 ACKNOWLEDGEMENT I would like to thank Prof. Tripti Ghosh Sharma for his critical appraisal‚ comments and suggestions which helped me in maintaining the right direction for my project and making it meaningful. I am also obliged
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Strengthening trust between Consumers and Traders The majority of today’s consumers can no longer be defined as vulnerable beings that need constant protection while shopping for their everyday needs. Consumers have become generally conscious that they have legal rights and most important are aware that no one can take them for a ride and get away with it. If a trader does not play fair during a business transaction there is a price to be paid. First of all consumers may opt to seek redress through
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Future of rural Markets RURAL MARKETING-THE FUTURE OF INDIAN INDUSTRY. Indian agricultural industry has been growing at a tremendous pace in the last few decades. The rural areas are consuming a large number of industrial and urban manufactured products. The rural agricultural production and consumption process plays a predominant role in developing the Indian economy. This has designed a new way for understanding a new process called Rural Marketing. The concept of rural marketing has to
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10 URBAN ENVIRONMENT Suneel Pandey‚ Shaleen Singhal‚ Pragya Jaswal‚ and Manraj Guliani Great cities are planned and grow without any regard for the fact that they are parasites on the countryside‚ which must somehow supply food‚ water‚ air‚ and degrade huge quantities of wastes. —Eugene Odum Six to seven million people are added annually to urban India. At the beginning of this millennium‚ 285 million Indians lived in its nearly 4400 towns and cities (Census 2001)
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Privacy and Confidentiality 1.07 I agree with privacy and confidentiality especially when residing in small rural areas. Everyone knows everyone‚ and what is going on in someone’s session/case with the Social Worker should not be discussed with other individuals. I believe when confidentiality is maintained rapport is built between the Social Worker and the client‚ and the lines of communication remain open. If the Social Worker lives in fear that his/her information will spread through the community
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INTRODUCTION: SUSTAINABLE RURAL LIVELIHOOD India’s strong economic growth has consistently tried to include the rural population‚ which is concentrated in areas where rain fed agriculture is the main economic activity. However poverty persists because of limited and inequitable access to productive resources‚ such as land‚ water‚ improved inputs and technologies and microfinance‚ as well as vulnerability to drought and other natural disasters. Low levels of literacy and skills conspire to keep
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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concentration in an urban area. In other words‚ the process of urbanization is also known as prosesurbanisasi. As a result of this urbanization will cause a change in the total population‚ urban functions‚ land use and the way people live in urban areas (Pacione Michael‚ 2009). In the context of urbanization in Malaysia‚ in Malaysia cities experiencing rapid urbanization process after the country achieved kemerdekaan.Jumlah the city’s population grew rapidly because of rural-urban migration. Among
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Sector “Challenges in Rural Market ” “Challenges in Rural Market ” Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Mr. M Q Khan‚ Director (LPG Infrastructure India Pvt. Ltd.) Reliance Industries Ltd. Reliance Industries Ltd. 1 Indian Scenario Urban Population (Million)‚ 2001 House Holds (Million)‚ 2001 LPG Connections (as of 01.04.04 (Million) LPG Consumption (MMTPA) As of 01.04.04 LPG Per Capita Consumption KG (PA) Penetration 286 54 68.52 7.95 Rural 742 138 8.58 1.55 Total
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RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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