marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors‚ dealers
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INTERACTION BETWEEN MUTUAL FUNDS AND MACRO-ECONOMIC VARIABLES: A GHANAIAN CONTEXT MSc FINANCIAL ECONOMICS 1 ABSTRACT This paper analyses the interaction between mutual fund prices‚ exchange rates and inflation in Ghana. The study focuses on the first and the largest equity mutual fund in Ghana known as the Databank EPACK Investment Fund. With over 50 million shareholdings and investments in 12 African countries‚ the fund is arguably the leading Pan African mutual fund. A total of
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Compare and contrast macro political risk with micro political risk. Discuss policies to combat their impacts on international business activities. Strategic planning is essential prior to any individual or company deciding to engage in international business whether as direct/indirect investment or through trade. An evaluation of risks should be considered and strategies developed accordingly prior to any potential investment in a foreign country. One such risk which requires consideration is
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ECONOMICS conimists- 16th and 17th centuries. hysiocrats (farmers) ercantalists (traders) Father of Economics/ Father of the classical school of economic thought- Adam Smith (In 1776‚ he wrote ’An enquiry into the nature and causes of the Wealth of Nations’) According to Smith‚ self interest was an invisible hand which would work for the common benefit of the community. The Great Depression of 1929 was a phase in which supply exceeded demand. John Maynard Keynes (a British economist)
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MACRO-ECONOMIC INDICATORS IN THE HEALTHCARE INDUSTRY Due to the fact our industry deals with medical supplies‚ the healthcare sector‚ as a whole‚ tends to be our main focus area. Health care is traditionally funded through contributions paid by individuals as a percentage of their salaried income. There are‚ however‚ some countries that also provide a free public medical service funded by a national budget. Regardless of the coverage it is the quality of the medical supplies and medical personnel
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Depression in the 1920s‚ Simon Kuznets first developed the idea of an instrument‚ which could - just like a clinical thermometer - measure the economic development within a country‚ the Gross Domestic Product (GDP). This new approach in modern Macroeconomics‚ though it cannot measure human happiness‚ admittedly is the most important indicator of a national economic performance. In order to raise a national GDP‚ the state’s government has the duty to intervene. John Keynes championed the idea of a contra-
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MY COMPANY PART 2 BUS322 Organizational Behavior August 25‚ 2012 Abstract As an owner of a business there must be an understanding that employees go through many different feelings due to the stressors the company many bring‚ To run a great company there must be work teams for the company that will address issues of group behavior development and decision making. There are at least two best practices based on an analysis of traditional‚ contemporary‚ and emerging
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Microeconomics Spring 2010 I. FOUNDATIONS OF ECONOMICS A. Scarcity‚ Production Possibilities‚ Efficiency and Exchange Section I.A Learning Objectives: • Define or explain a number of basic economic terms and concepts. • Explain‚ illustrate‚ and apply marginal analysis. • Explain‚ illustrate‚ and apply the production possibilities model. • Explain‚ illustrate‚ and apply the law of comparative advantage. 1. “Life is Economics” Q: Is this statement true or false? Why? 2. Economic Goals and Priorities of Society
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Micro and macro social theories Functionalism and symbolic interactionism are contrasting sociological theories. Like all theory‚ sociological theory cannot explain everything and therefore differing theories have different perspectives and ideas. As a result they only offer partial or specific points of view of society in general. There are a wide range of sociological theories‚ which can be categorised into two main groups: structural or macro and social action or Micro perspectives. (Langhoff
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Macro vs. Micro Management Macro vs. Micro Management The role of manager is an important position of supervision in any organization. The supervisor/manager plays a key function‚ in the day to day needs of the organization‚ by finding a balance of work efficiency and managing personnel. This balance becomes even more prevalent when assigning projects or interacting with subordinates. This paper will analyze several aspects or pitfalls‚ managers could find themselves involved in; and
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