Bachelor Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently‚ traditional marketing communication
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Dietrich Mateschitz created Red Bull in the mid 1980 ’s. He produced the recipe of Red Bull Energy Drink and established the distinctive marketing idea of Red Bull. Red Bull Energy Drink was sold for the first time on 1st April 1987‚ in its home market Austria. This was not only the introduction of an entirely fresh and different product‚ in fact it was the birth of a completely new product type. Today Red Bull exists in more than 166 countries and about 40 billion cans of Red Bull have been consumed
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Marketing Case Study Assignment 1 2012 Contents 1.0 Introduction2 2.0 SWOT Analysis of Red Bull2 3.0 Analysis of Red Bull’s Market Structure and Control Systems3 3.1 Market Structure3 3.1.1 The number of players in the Energy Drink Market3 3.1.2 The Degree of Product Differentiation in the Market3 3.1.3 The Ease of Entry and Exit Into And Out Of the Energy Drink Market3 3.2 Marketing Control System4 3.2.1 Intensive Research Work4 3.2.2 Internal Statistics4 3.2.3 Marketing
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Red Bull The energy drink companies are the 3rd largest beverage companies in India. Energy drinks is consumed by Athletes worldwide before and during competitions to help boost performance‚ the primary target for the majority of energy drink companies is male teenagers and young people‚ mostly in the 20s age bracket. Red bull is an energy drink used by consumers to provide an extra boost in energy‚ promote wakefulness‚ maintain alertness‚ and provide cognitive and mood enhancement. Although seem
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3-page analysis in outline form. In your analysis‚ discuss the appropriate stakeholders in the case‚ distinguish the stakeholder interests and responsibilities in the case and deduce the ethical recommendations to the business based on interests and responsibilities of stakeholders using examples from the case. Introduction • Who are the stakeholders in this case? • What are the interests of the stakeholders? Legal Analysis • Do any of the laws from the eGuide apply to this case
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social responsibility and how they relate to a charitable campaign such as (Product) RED. (Product) RED shows their corporate social responsibility by engaging different companies that have products that "we" as the consumers use every day. Also‚ by engaging a great cause as the Global Fund to fight HIV/AIDS in Africa shows they are making an effort to society to fight this devastating disease. (Product) RED showed their ethical and moral responsibility to the companies by keep purpose of the
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Problem Set – Monohybrid and Dihybrid Cross 1. Classical albinism results from a recessive allele. What is the expected offspring from a normally pigmented male with an albino father and an albino wife? 2. A pea plant with red flowers is test crossed and one half of the resulting progeny have red flowers‚ while the other half has white flowers. What is the genotype of the test crossed parent? 3. If we cross two pea plants each heterozygous for yellow seed color genes‚ what would be the
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00 Comparing The Red Room And The Signal Man I am going to write my essay on two very good short stories. The Red Room by H.G Wells and the Signal man by Charles Dickens. I am going to explain how the author progressively builds tension and suspense. The authors use different techniques such as the use of light‚ darkness and colour. The techniques that they use create moods and feelings towards the characters and rooms. The Signalman‚ is written in the first person‚ set in an old cutting
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The Red Convertible In the criticism by Pratima Dutta “Erdrich’s the Red Convertible” she presented valid arguments that Louise Erdrich‚ the author of the story “The Red Convertible”‚ is a nationalist of the Native American culture despite her frequent use of symbols of the western civilization in the text of the story. Pratima claimed that the tragedy of Henry was in his inability to resist the influence of the western civilization‚ though she failed to address contradictory evidence in the story
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Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
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