CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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Case Analysis‚ 2005 Supply Chain Management at World Co.‚ Ltd. Japanese consumers have a reputation of being highly brand name conscious. Although this trend still remains for some categories of people‚ especially young women who are sensitive to latest fashion trends‚ nowadays Japanese consumer are also starting to choose apparel that matches their tastes and life styles. Japanese apparel manufacturers design and develop their own products‚ oversee a number of production subcontractors‚
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Definition of Leadership The word “leadership’ has been used in at least three different ways. Occasion¬ally it refers to a position within an organization‚ e.g.‚ “We are inviting all of the leadership to attend the seminar. ‘Leadership” has also been used to describe a personality characteristic‚ e.g.. ‘Our new supervisor doesn’t have as much leadership as our previous one.” Neither of these definitions is very useful in studying organizational behavi¬or‚ and a better definition is needed
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earliest influences on children. During the formative years our parents become the leaders. We are taught ethical behavior‚ honesty and the necessary core values of effective leadership. Followership and Leadership are essential to accomplish the mission. This paper is to demonstrate the differences between followership and leadership in depth to acquire a better understanding. Without followership‚ a leader at any level will fail to produce effective institutions” (Bjugstad et al.‚ 2006‚ p. 316). Displaying
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Positioning ▪ Choice of brand name ▪ Choice of advertising agency ▪ Development of advertisement copy ▪ Execution of advertisements ▪ Recruitment and posting of sales force ▪ Pricing ▪ Sales Promotion ▪ Selection and management of distribution channels. Some of these activities are amenable to a uniform global approach. Others involve a great degree of customisation. Again‚ within a broadly defined activity‚ some sub activities can be more easily
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1. UNDERSTAND THE RELATIONSHIP BETWEEN STRATEGIC MANAGEMENT AND LEADERSHIP 1.1 Explain the link between strategic leadership and management. A force is the increase between significant association additionally‚ their goal. This is a result of a development that alliance gets their searched for errands and targets and the association is responsible for individuals and assets in a unit as exhibited by guidelines or qualities that have beginning now been set while the force set a setting off to the
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mock their rivals’ products by displaying comparative ads just to be number one. Pepsi and Bench are two of the brands that used these strategies in advertising to help them grow in the business world. They worked hard and intelligently advertised their products through the use of other advertising strategies to get to where they are now. Companies in the Philippines should adapt the advertising strategies of Pepsi and Bench to help them grow into iconic brands. In 1894‚ Caleb Bradham‚ a pharmacist
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Running head: LEADERSHIP AND MANAGEMENT Effective Approaches in Leadership and Management Amber Norris Grand Canyon University: NRS-451 April 28‚ 2013 Effective Approaches in Leadership and Management Nurses are crucial in providing quality care in the health care industry. It is imperative to maintain the proper staffing ratio to ensure that nurses can maintain high quality care for their patients. Studies have shown that the increasing workload
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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