repeated visits and retain the loyalty (See Appendix A and B). Harrah’s used the data base in three programs – new business program‚ loyalty program‚ and retention program – to build up the customer relationship and strengthen the loyalty. Another objective of DBM is to predict consumer behavior and “customer worth”. Customer profiles provide information about customers’ play preferences‚ betting patterns‚ how often they visit‚ how much they play‚ etc. After retrieving detailed information from every
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What is a learning objective? * A learning objective answers the question: What is it that your students should be able to do at the end of the class session and course that they could not do before? * A learning objective makes clear the intended learning outcome rather than what form the instruction will take. * Learning objectives focus on student performance. Action verbs that are specific‚ such as list‚ describes‚ report‚ compare‚ demonstrate‚ and analyze‚ should state the behaviors
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EXECUTIVE SUMMARY The basic concept of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences
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encourage the purchase or sale of a product or service” (2008). Sales promotions could include things like special sales or coupons. Public relations or publicity‚ as defined by Kotler and Armstrong is “Building good relations with the company’s various publics by obtaining favorable publicity‚ building up good corporate image‚ and handling or heading off unfavorable rumors‚ stories and events” (2008). Personal selling is ”personal presentation by the firm’s sales force for the purpose of making
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of LG for promotional activities is approximately Rs. 300‚000‚000. Usually the sales promotion budget and their allocation are described by LG Korea. Advertising Approximately 80 % of the promotion budget will be used for the advertisement of the product. LG keep on advertise their product base on three sector such as electronic media20%‚ outdoor media20% and print media40%. LG’s advertising strategies is always working very effectively. For example‚ LG advertised their promotional items through
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coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a meeting location Apple had set up that sounded in line with a product announcement. Finally the announcement came to a packed house‚ with an amazing amount of coverage and hype. There were rumors that parts shortages were going to keep Apple from releasing the product on time. Eventually Foxconn
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Vans promotional strategy seems to be that they want to offer consumers the opportunity to look at what they have and even allow a consumer to go online and design their own shoe. Vans does not want to push the product on the consumer but excite the consumer about their product so they buy it and encourage others to want a Vans product. I chose the OG Slip flip flop sandal. Vans website has several stories‚ articles‚ events and educational pieces that support the sport of surfing. While I find
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‘There is a fine line between reality and illusion’ How can we distinguish between reality and illusion? Is reality an illusion‚ or is an illusion simply reality? Albert Einstein once stated that ‘reality is merely an illusion‚ albeit a very persistent one’. The statement suggests that what we interpret to be real may well be an illusion and this is evidenced mainly through dreams and aspirations. For example if someone has dreamt of one day being a doctor their reality‚ which is described as
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The line between love and hate clicks Emma Teitel on our love/hate relationship with the Internet by Emma Teitel on Tuesday‚ December 10‚ 2013 9:42am - 13 CommentsWHAT IS THIS ? Here at Maclean’s‚ we appreciate the written word. And we appreciate you‚ the reader. We are always looking for ways to create a better user experience for you and wanted to try out a new functionality that provides you with a reading experience in which the words and fonts take centre stage. We believe you’ll appreciate
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largest home furnishings and housewares sector. Bulgaria’s furniture industry is a dynamically developing sector in the past few years. It is well known that most furniture companies in the country are based on strong traditions and good correlation between price and quality‚ but (as in many other countries)‚ although the major part of the customers on the inner market prefer Bulgarian-made furniture‚ high prices are seen as a sign of high quality‚ so most furniture pieces produced by the companies are
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