India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years and is now bigger than the urban market for
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Stereotyping in Marketing: Good or Bad? It ’s Monday morning at a well-to-do marketing company. You have an 11:00am meeting to interview a potential buyer for an Asian product line. It is now Ten-thirty. Your potential client ’s flight arrives into Metro Airport. Prior to their arrival to your office you douse the air with a light sent of orange. The meeting goes as expected‚ very well. Instead of a hand shake you bow to the group. You and the team leader exchange business cards. You ask
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Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment‚ factors outside of a firms control‚ have a major affect on a firms marketing approach and as a cause‚ these factors outside the firms control are harder to monitor‚ some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach‚ also known
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COMPARISON OF STUDENT’S SATISFACTION ON SCHOOL FOOD SERVICE ENVIRONMENT BY THE EATING PLACE AND GENDER Jisook Jung‚ Youngmee Lee‚ and Yu-jin Oh Abstract The purpose of this study was to compare student’s satisfaction with school food service environment to improve the quality of middle school meal service. A survey was conducted of 680 students (boys 246‚ girls 433) from 6 middle schools providing school meals from October to November 2007. The questionnaires were directly distributed to the subjects
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Implementation of the Goods and Services Tax (GST) in Malaysia Deputy Finance Minister‚ Datuk Donald Lim Siang Chai has informed that there is no specific date for the implementation of the GST. The Government will be holding a series of roundtable discussions in the mid 2012 to gather more feedback and suggestions from the business community‚ chambers of commerce‚ non-governmental organisations‚ economists‚ tax experts and manufacturers on the implementation of the GST. These discussions would provide
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Module 6 – Marketing Strategy (Pre-Assignment) By Mohamed Waseem Hemmoudeh __________________________________________________________________________________________________________________________________________________________ Poor Marketing Examples 1 Example P1: The Campaign: McDonald’s “I’d Hit it” Publishing such advertisement limited regular customers who used to pay at least 5 – 6 USD per meal to the one dollar mean‚ so they would never get interested in such AD. On top of
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employees are crucial to the service delivery‚ it is important that the organisation hires‚ trains‚ motivates their employees successfully‚ and retain these employees in order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where
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Thursday‚ 4th November 2010 ASSIGNMENT ------------------------------------------------- Marketing Plan BSBMKG514A Implement and Monitor Marketing activities BSBMKG507B Interpret market trends and Developments Compiled & Produced By Bernadette Moawad‚ Marcus Hardy and Joel Dobbie. Contents Page 1 Executive summary page 3 2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 Strategies
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Good Night and Good Luck The movie Good Night and Good Luck is about Edward R Murrow and CBS news in the 1950’s before they created 60 minutes. One of the biggest ethical questions they faced was‚ were they communists? This was right after the Red Scare (McCarthy Hearings) and most journalists were vigilant with their work‚ due to that. They did not want to be accused of being Communists and lose their hard earned jobs as reporters. They did not want to be labeled communists and then lose their
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Hospitality Service Marketing This is a basic course in service marketing and vital for any hospitality industry programme. Synopsis: The subject discusses on service marketing‚ market planning‚ market segmentation‚ service marketing and relationship marketing‚ developing in effective service mission‚ positioning and differentiation of services‚ marketing plans‚ customer – focused service and market research. Objectives: At the end of the course‚ the student will be able to: 1. Understand
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